IRF: Institutional Repository FHNW
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Neuzugänge
Strategic digital transformation. Theory and practice
(SAGE, 2025) Peter, Marc K.; Lindeque, Johan Paul
This cutting-edge textbook takes a unique approach to digital transformation which aligns theory and practice and is supported by the authors’ own research with over 4,000 organisations. Covering key topics such as emerging technologies, AI, cybersecurity, customer orientation, operational excellence, marketing automation, innovation and leadership and culture, it offers a learning experience which prepares students for the practical realisation of digital transformation for competitive advantage.
With individual and group exercises and case studies from a range of organisations, Strategic Digital Transformation prepares students to apply the knowledge and experience gained from the book in their future careers. It is suitable for undergraduate and postgraduate digital transformation and digital business courses.
02 - Monographie
Measuring discursive lock-in with the Narrative Policy Framework: an analysis of public debates on fossil gas in Germany
(Barbara Budrich, 2025) Künzler, Johanna
This article measures the phenomenon of discursive lock-in via narratives, as conceptualized by the Narrative Policy Framework (NPF). Discursive lock-in underlies other forms of carbon lock-in that hinder societies from phasing out fossil fuels. Thus, being able to assess the characteristics of discursive lock-in is fundamental for its destabilization. In applying the proposed measurement to German newspaper articles on fossil gas that appeared both before and after the outbreak of the war in Ukraine, the analysis shows that although attention towards fossil gas rose, the discursive lock-in got reinforced, with the proportion of narratives not questioning gas usage remaining stable and critical narratives bemoaning the building of new fossil fuel infrastructure. These findings highlight the resilience of fossil-friendly narratives even in the face of EU-level policy shifts such as the Green Deal and REPowerEU. The combination of discursive lock-in and the NPF proves to be fruitful and opens avenues for future research.
01A - Beitrag in wissenschaftlicher Zeitschrift
How to manage organizational reputation when under attack: learnings from the child and adult protection authorities
(Ubiquity Press, 2022) Künzler, Johanna; Stauffer, Bettina; Sager, Fritz
What does the reputation management of a public authority look like under extreme conditions? The present article studies the Swiss Child and Adult Protection Authorities (CAPA), which experienced a major reputational crisis after a mother killed her two children in 2015 and accused the CAPA of bearing responsibility. We use the CAPA as one of the most contested public organizations in Switzerland to study reputation management when a public authority is under severe attack and draw learnings for public organizations in similar situations in the future. Applying the Narrative Policy Framework (NPF) in a content analysis to newspaper articles from the German-speaking part of Switzerland, we examine narratives uttered by CAPA representatives. Furthermore, by comparing the CAPA’s communication with a similar case in the Romandie, we draw general lessons for public organizations that want to improve their reputation management and crisis communication. The results show how in German-speaking Switzerland, negative media reports increased sharply and caused lasting damage to the CAPA’s reputation. By contrast, the scandal in French-speaking Switzerland did not lead to a full-blown crisis. Our findings underscore the need for public organizations to speak up when under attack, to build up the respective communication skills and resources and to employ positive narratives with shiny hero characters rather than negative narratives emphasizing villains.
01A - Beitrag in wissenschaftlicher Zeitschrift
Herausforderung Gender-Diversität
(Schäffer-Poeschel, 2025) Olbert, Sibylle; Wüest, Bruno; Helfmann, Kerstin; Meier, Claude; Krell, Roland
Es wurden zwei Projekte zur Rekrutierung für Boards durchgeführt, bei denen es unter anderem um unterschiedliche Perspektiven auf Frauen und Männer ging. Interviews und eine Befragung lassen erkennen, dass die Anforderungs- und Auswahlkriterien voneinander abweichen. Aus der Datenanalyse gehen Unterschiede in den an Frauen und Männer angelegten Kriterien hervor. Frauen werden häufiger anhand für sie schwieriger erwerbbaren »harten Qualifikationen « bewertet, etwa einer vorausgehenden Geschäftsführungserfahrung. Aus dem bloßen Innehaben einer Funktion lässt sich jedoch nicht auf Kompetenz und Verantwortungsübernahme schließen. Wenn Unternehmen besser als bisher die Eignung von Frauen (und Männern) einschätzen wollen, liegt der Schlüssel in einer stärkeren Berücksichtigung von Kompetenzen statt von Skills. Wenn Unternehmen Profile auf der Basis eines kulturell angemessenen Kompetenzverständnisses identifizieren, beschreiben und von der Suche bis zur endgültigen Auswahlentscheidung berücksichtigen, so stellt dies gleichzeitig eine wirksame Maßnahme zum Abbau geschlechtsspezifischer Verzerrungen dar.
01A - Beitrag in wissenschaftlicher Zeitschrift