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Auflistung International nach Schlagwort "330 - Wirtschaft"
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- Publikation"American Way of life" in Swiss villages?(Reinhardt, 1994) Blumer, Florian; Andersen, Arne [in: Perlon. Petticoats und Pestizide. Mensch-Umwelt-Beziehung in der Region Basel in den 50er Jahren]04A - Beitrag Sammelband
- PublikationBachelor of Science in International Business Management - a tri-national program between Switzerland, France and Germany(2012) Pülz, Michael; Broucek, Willard; Hauck, Chris; Kendall, Patricia; Schacht, Hayley [in: Proceedings of the 19th Annual Conference on International Business and Contemporary Issues in Business]The paper describes a tri-national Bachelor of Science program called “International Business Management”. The program is an integrated cooperation between three European universities in France, Germany and Switzerland and has been successfully operating for more than ten years. Students come from all three countries and form an international learning group, moving between three universities in the three countries. The language of tuition changes from semester to semester: French in France, German in Germany, and English in Switzerland.04B - Beitrag Konferenzschrift
- PublikationBlockchain in Startup Financing: ICOs and STOs in Switzerland(North American Business Press, 12.07.2019) Kondova, Galia; Simonella, Geremia [in: Journal of Strategic Innovation and Sustainability]This paper provides a comparative analysis of the new blockchain-based start-up and small companies funding methods, namely, initial coin offerings (ICOs) and security token offerings (STOs) against the backdrop of traditional fundraising methods like venture capital and private equity building on the experience of Switzerland. In particular, the comparative analysis is based on a theoretical overview of the nature of these blockchain applications, the relevant legislative framework as well as recent market developments with a focus on Switzerland. The paper concludes that both ICOs and STOs are characterized by lower entry barriers for investors and higher cost efficiency as compared to traditional start-up fundraising methods. However, STOs provide more security to investors than ICOs due to their wider regulation.01A - Beitrag in wissenschaftlicher Zeitschrift
- PublikationBrand-Management im Franchising(ZAP Verlag, LexisNexis Deutschland, 29.05.2009) Bellone, Veronika; Metzlaff, Karsten; Liesegang, Helmuth [in: Jahrbuch Franchising 2009]04A - Beitrag Sammelband
- PublikationDas Franchise-Handbuch inkl. Franchise- und Lizenzgeber-Führer(Memorandum, 1999) Bellone, Veronika02 - Monographie
- PublikationDer Aufbau einer Marke mittels Franchising(C.H. Beck, 2003) Bellone, Veronika; Flohr, Eckhard [in: Franchising im Wandel: Gedächtnisschrift für Dr. Walther]04A - Beitrag Sammelband
- PublikationDer Einfluss von Trends auf die Franchise-Branche(ZAP Verlag, LexisNexis Deutschland, 08.05.2008) Bellone, Veronika; Flohr, Eckhard; Erdmann, Günter [in: Jahrbuch Franchising 2008]04A - Beitrag Sammelband
- PublikationFranchising - Existenzgründung mit System(2006) Bellone, Veronika [in: Franchising - Partnerschaft für Wachstum]04A - Beitrag Sammelband
- PublikationFranchising als Chance der beruflichen Selbständigkeit(Der Organisator, 1995) Bellone, Veronika02 - Monographie
- PublikationGreenfranchising nachhaltiger System-Aufbau(ZAP Verlag, LexisNexis Deutschland, 01.05.2012) Bellone, Veronika; Flohr, Eckhard; Liesegang, Helmuth [in: Jahrbuch Franchising]Die Beiträge des Jahrbuch Franchising behandeln u.a. juristische, betriebswirtschaftliche sowie internationale Aspekte rund um das Thema Franchising. Hiervon können alle Franchise-Parteien profitieren ganz gleich, ob Franchise-Geber, Franchise-Nehmer, Rechtsanwalte mit dem Interessenschwerpunkt Franchising, Betriebswirtschaftler, Consultant sowie Studierende und Lehrende an Universitäten und Fachhochschulen.04A - Beitrag Sammelband
- PublikationGrundlagen der Betriebswirtschaftslehre Kapitel "Marketing"(Orell Füssli, 2005) Bellone, Veronika; Schaufelbühl, Karl; Hugentobler, Walter; Blattner, Matthias [in: Integrale Betriebswirtschaftslehre]04A - Beitrag Sammelband
- PublikationMindfulness at the Workplace - A Lifeline for All of Us?(2014) Pülz, Michael [in: Twenty-First Annual Conference on International Business and Contemporary Issues in Business October 8th-October 11th, 2014]This paper describes training of mindfulness as a technique to increase stress resilience at the work place. The paper will briefly discuss what mindfulness is, what the effects of trainings in mindfulness are, and how to apply mindfulness training in our modern work environment.04B - Beitrag Konferenzschrift
- PublikationSieben Thesen zur Zukunft des Franchising(01.05.2014) Bellone, Veronika; Matla, Thomas [in: Jahrbuch Franchising]04A - Beitrag Sammelband
- PublikationStandardisierung von Produkten und Dienstleistungen(Luchterhand, 2003) Bellone, Veronika; Flohr, Eckhard; Frauenhuber, Waltraud; Liebscher, Christoph; Wildhaber, Christoph [in: Franchising - Die Königsklasse der Vertriebssysteme]04A - Beitrag Sammelband
- PublikationTraditional versus Agile Methods in Information Systems Projects - A Case of an Online-Travel Agency in Switzerland(2013) Pülz, Michael [in: Twentieth Annual Conference on International Business and Contemporary Issues in Business]The paper discusses some aspects of traditional versus agile methods in information systems projects.04B - Beitrag Konferenzschrift