Konrad, Jonas

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Jonas
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Konrad, Jonas

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  • Publikation
    Explorative Study of Gigworkers in Switzerland: A Typology
    (22.09.2021) Ryser, Thomas; Konrad, Jonas; Flepp, Corsin
    Research Question Gig Work is a new flexible form of work with automated placement of mini jobs on online platforms. Little is known today about the gig workers and their motives for the new form of work. We investigated motives, life situations and needs of gig workers from the largest platform in Switzerland. Research design The explorative study followed a sequential mixed method design with qualitative interviews (professional biographical interviews (n=18), validation workshops (n=20)) and a subsequent online survey (n=1268). The results of a qualitative content analysis and a cluster analysis were combined to develop the typology. Results Six types were found: Explorers, Professionals, Balancers, Jobbers, Integraters and Diversifiers. They show that there are different needs in terms of flexibility, reconciliation of different work and life domains, and networking. The types differ in relevance and time perspective to work as a gig worker (transition phases vs. mid- to long term perspective). Limitations Limitations arise due to the case study of a single platform, the specific labour law status of gig workers and the economic context in Switzerland. Furthermore, selection effects in recruitment must be considered. Theoretical/practical implications The typology allows a differentiated understanding of gig workers motives and needs. In practice, it supports a further development of the platform model and target group-specific communication. Relevance We describe one of the first gig worker typologies in the platform economy, the first in the Swiss context.
    06 - Präsentation
  • Publikation
    Emerging Patterns of Worker Identities in the Swiss Gig Economy
    (SWIPE, 08/2019) Ryser, Thomas; Flepp, Corsin; Konrad, Jonas [in: WORK2019 Abstract Book]
    The gig economy is receiving more and more public attention. The current debate revolves around the inherent ambiguity of the legal status of so-called gig workers. Gig work can be conceptualized internally as a kind of hybrid work form containing rationales of control related to employment as well as the degrees of freedom and flexibility normally attributed to self-employment. Working in the economy is connected to a high degree of ambiguity regarding job security and financial stability, planning and coordination of workloads, as well as broader issues regarding life course planning and career path development. The internal ambiguity of gig work as a newly emerging work form has several implications for the construction of worker identities. Gig workers are required to evaluate the role of the emerging new work form regarding identity development in their actual life span and their career development. It is proposed, that the respective individual relevance of gig work for professional development as well as the integration in to private and work-related identities generates needs for identity adaptation. Therefore, the construction of new combinations of work related, but in a more general term also life course related identity patterns is expected. To get an exploratory insight into emerging identity patterns, the construction of gig worker identities was analyzed in a qualitativeexplorative study by interviewing 18 platform workers of the biggest gig work company in Switzerland. In the interviews narratives of gig worker biographies were evoked and social identity maps visualized. In two subsequent workshops with ten gig workers from the same company the identified patterns were communicatively validated. The results of the qualitative-explorative inquiry lead to the development of a typology of gig worker identity patterns. Identity patterns can be differentiated on the dimensions of integration of gig work in the actual life course, the relevance of gig work and other life and work domains, as well as the complexity of social identity patterns. Furthermore, the identified patterns are related to different styles of identity integration. More specifically, workers perceiving gig work as a transition in their vocational development can be distinguished from workers, who have developed a mid-term perspective in doing gig work. The development of a more stable perspective is related to hybrid combinations of central identity domains (work or private), compared to more complex patterns in transient forms of gig work episodes. The method of visualizing identity maps can be evaluated as useful for the identification of emerging identity patterns in hybrid work arrangements. So far, the study is limited to the workers of the gig work platform under study, but the applied method of identity mapping seems conducive to the investigation of emerging, identity patterns in other work contexts. A further validation of the developed identity patterns could be used to inform the current debate on the legal status of gig workers.
    04 - Beitrag Sammelband oder Konferenzschrift
  • Publikation
    Latent Profiles of Organizational, Occupational and Supervisor Commitment among Nurses and their Effects on Employee Well-being and Health
    (31.05.2019) Wombacher, Jörg; Konrad, Jonas; Raff, Tilmann
    Purpose Demographic changes have led to a shortage of nurses in the healthcare sector. Nursing staff and patients are getting older and nursing cases are becoming increasingly complex. As a result, nurses’ workloads and stress levels have increased, and employee turnover has risen. Adopting a person-centered perspective, this study examines the effects of nurses’ commitment profiles on their physical and emotional well-beingand other work-related outcomes. The profiles will will be extracted based on nurses’ affective, rational, and normative commitment to their organization, occupation, and supervisor. Design and Methodology A survey was conducted among 1029 nurses from all public hospitals, nursing homes and outpatient care services from the Swiss Canton of Solothurn. A latent profile analysis using Mplus was performed to extract the commtiment profiles and examine their associations with the outcome variables. Results Four commitment profiles were found that differ both quantitatively (in terms of commitment levels) and qualitatively (in terms of shape). Results show, among others, that nurses with a high affective but low rational and normative commitment to all three foci (occupation, organization, supervisor) show higher levels of emotional strain than other profiles (e.g., low commitment levels) but also greater levels of work-life-balance and health. Limitations The cross-sectional nature of the survey precludes causal inferences. Because all data were self-reported, the associations found between profiles and outcomes may be inflated. Implications for research The person-centered approach allows an examination of complex interaction patterns among commitment foci and dimensions and their associations with work-related outcomes. A longitudinalstudy is in order to better understand causal directions and the development of complex commitment profiles over time. Practical implications The study results are relevant to practices in human resource management and retention in the healthcare sector. Because the commitment profiles refer to a broad, within-person observation of nurses, it is important to address the whole individual in interventions targeted at the improvement of unbeneficial commitment profiles. A strict focus on single commitment foci or dimensions may not be enough. Orginality, Value To our knowledge, this is the first comprehensive exploration of complex commitment profiles and their association with employee health and well-being in the nursing profession.
    06 - Präsentation
  • Publikation
    Gig Work: Das Versprechen der selbstbestimmten Arbeit?
    (26.03.2019) Ryser, Thomas; Flepp, Corsin; Konrad, Jonas
    06 - Präsentation
  • Publikation
    Personas for a better understanding of emerging worker identities in the Swiss Gig Economy
    (25.10.2018) Ryser, Thomas; Flepp, Corsin; Konrad, Jonas
    The present applied research project studied gig workers of the biggest platform company in Switzerland (around 180’000 users inscribed). To assess worker personas data were analyzed from 18 indepth interviews including the inquiry of worker biographies, their work related social network structures. The results show that platform workers can be differentiated according to the continuity in the perception of the work form. Gig workers seeing the work form as a transition phase in their vocational development can be distinguished from workers who have developed a mid- till long- term perspective in doing gig work. The classification of personas can be interpreted as a model of individual career paths in a highly volatile, new job environment, where new worker identities emerge.
    06 - Präsentation
  • Publikation
    Attraktivität von ICT-Berufen – Synthesebericht
    (Hochschule für Wirtschaft FHNW, Institut für Personalmanagement und Organisation (PMO), 31.03.2017) Resch, Dörte; Graf, Iris; Dreiling, Anke; Konrad, Jonas
    05 - Forschungs- oder Arbeitsbericht
  • Publikation
    Trends zur Flexibilisierung in der Platform Economy
    (Haupt, 2017) Konrad, Jonas; Pekruhl, Ulrich; Zölch, Martina; Oertig, Marcel; Calabrò, Victor [in: Flexible Workforce - Fit für die Herausforderungen der modernen Arbeitswelt? : Strategien, Modelle, Best Practice]
    04 - Beitrag Sammelband oder Konferenzschrift
  • Publikation
    Steigerung der Attraktivität von Studiengängen der Wirtschaftsinformatik für Frauen und Männer durch geschlechtersensitives Branding
    (mana-Buch, 2017) Resch, Dörte; Graf, Iris; Dreiling, Anke; Konrad, Jonas; Barton, Thomas; Herrmann, Frank; Meister, Vera G.; Müller, Christian; Seel, Christian [in: Angewandte Forschung in der Wirtschaftsinformatik: Prozesse, Technologie, Anwendungen, Systeme und Management]
    Der Frauenanteil in ICT-Studiengängen ist tief; auch in dem Bachelorstudiengang Wirt-schaftsinformatik der hiesigen Hochschule, wo er nur 5% beträgt - und dies, obwohl der betriebswirtschaftliche Anteil des Studiums durchaus auch Frauen ansprechen könnte. Gleichzeitig steigt der Bedarf an WirtschaftsinformatikernInnen und somit der Druck, Ziel-gruppen anzusprechen, die sich trotz Eignung bisher weniger für die Wirtschaftsinformatik interessiert haben. Wie Forschungsergebnisse zeigen, ist in der Phase der Berufs- und Studienwahl die Identitätskonstruktion von jungen Frauen und Männern eher von traditio-nellen Geschlechterrollen geprägt. Widersprechen die in den Studiengängen verankerten Identitäten diesen Selbstbildern, wird ein Studiengang für die jeweilige Anspruchsgruppe eher unattraktiv. Hieraus ergibt sich die Forschungsfrage, wie diskursiv erzeugte Identitä-ten der Wirtschaftsinformatik so rekonstruiert werden können, dass diese auch für «unty-pische» junge Frauen und Männer attraktiv werden. Es wurde diskursanalytisch ausge-wertet, welche Identitätsdiskurse die Studiengänge mehr oder weniger attraktiv für diese Zielgruppe erscheinen lassen. Es zeigt sich, dass Ausbildungen als besonders unattraktiv wahrgenommen werden, wenn sich verschiedene Diskurse gegenseitig konfundieren. Der Beitrag zeigt, dass an Konstruktionen wie «ICT als Dienstleistung» und «Lernbarkeit» angeschlossen werden sollte, da sie junge Frauen und Männer gleichermaßen anspre-chen. Auf Basis der Ergebnisse wurde mit den Stakeholdern der Studiengänge erarbeitet, wie eine neue Markenidentität entstehen kann, die auch bisherige Zielgruppen nicht aus-schließt.
    04 - Beitrag Sammelband oder Konferenzschrift
  • Publikation
    Modell zur Beschreibung von Vernetzungsanforderungen in der Gig Economy
    (2017) Ryser, Thomas; Konrad, Jonas
    Bei der Vermittlung von Arbeiten via online Plattformen in der sogenannten Plattform-Economy geht es um kurzfristige Aufträge, welche von Organisationen und Einzelpersonen ausgeschrieben und an ein möglichst weit reichendes, loses Netzwerk von potentiellen Arbeitnehmenden vermittelt werden. Diese Entwicklung führt zu einer neuen, stark fragmentierten Arbeitsform im Spannungsfeld zwischen Festanstellung, Temporärarbeit und der klassischen Selbständigkeit: Dem sogenannten Gig Work. Im Rahmen dieses Beitrages wird ein netzwerktheoretisches Beschreibungsmodell für die Darstellung der Vernetzungsbedürfnisse in der Gig Economy hergeleitet. Das Modell beschreibt Vernetzungsbedürfnisse durch die Interaktion der zentralen Akteure: Gig Worker, Auftraggeber und Vermittlungsplattform. Durch das Zusammentreffen unterschiedlichster kultureller Orientierungen ergeben sich spezifische Anforderungen an die Vernetzung. Diese werden genutzt, um sozio-technische Anforderungen für Kommunikations-Applikationen zur Vernetzung in der Gig Economy zu spezifizieren.
    06 - Präsentation