Kabous, Laila

Kabous

Laila

Kabous, Laila

Suchergebnisse

Gerade angezeigt 1 - 1 von 1

Linking effectuation logic with business model innovation in the context of Swiss startups
(2022) Kabous, Laila; Hinz, Andreas; Philippi, Stefan
Effectuation and business model innovation (BMI) are research topics that are frequently discussed in the literature. While effectuation describes the effectual behaviour for founding a start-up with an emphasis on using currently available means, BMI is considered a way of creating a business model with long-term competitive advantages. Both approaches are valuable for start-ups pursuing growth in an uncertain environment. This work-in-progress paper presents insights from the reviewed extant literature. Further research will investigate effectuation and its enabling impact in designing innovative business models in the context of Swiss start-ups.
06 - Präsentation