Daub, Claus-Heinrich
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Daub, Claus-Heinrich
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- PublikationThe role of Corporate Social Responsibility in the decision-making process of consumers in Ukraine(Business Perspectives, 2021) Lobachevska, Ganna; Daub, Claus-Heinrich [in: Innovative Marketing]This paper aims to investigate the impact of Corporate Social Responsibility (CSR) of Fast Moving Consumer Goods (FMCG) companies on consumer buying behavior in the Ukrainian market. The qualitative data for this study were collected with the help of semi-structured interviews conducted with a total of 10 respondents, including 5 Ukrainian consumers (with different levels of responsible consumption adoption) and 5 CSR experts from FMCG companies located in Ukraine (both local and global; with CSR adoption level varying from low to well-developed). The data obtained for this study revealed that the level of consumer awareness about CSR in Ukraine is still low. However, the level of awareness and the actual consumption of responsible products are constantly growing. The results also show that Ukrainian consumers who already have some level of awareness about CSR perceive CSR communication as more credible when it does not originate from the company directly or is endorsed by a third party. At the same time, interviewed experts stated that to raise awareness among the wider population, FMCG companies have to communicate their CSR achievements directly and massively. Ukrainian consumers are mostly impacted by the product-related CSR type, such as bio-ingredients and sustainable packaging. Price premium for responsible products is the key factor that causes the “intention-behavior gap” in Ukraine. Practitioners from the FMCG industry in Ukraine may use the information provided by this study to shape their CSR strategies, which will allow them to cater to societal demands and, as a result, impact consumer buying behavior.01A - Beitrag in wissenschaftlicher Zeitschrift
- PublikationEssento insect food AG: how edible insects evolved from an infringement into a sustainable business model(SAGE, 2021) Daub, Claus-Heinrich; Gerhard, Carole [in: International Journal of Entrepreneurship and Innovation]This case tells the story of the start-up Essento, which develops, produces and markets insect-based foods, and the nascent sustainable entrepreneur behind the company. Essento contributed significantly to shaping the legal basis for the consumption of edible insects in Switzerland and rises to the challenge of creating an entirely new market and lacking customer acceptance.01A - Beitrag in wissenschaftlicher Zeitschrift
- PublikationUniversities talk, students walk: promoting innovative sustainability projects(Emerald, 2020) Daub, Claus-Heinrich; Hasler, Marina; Verkuil, Arie Hans; Milow, Uta [in: International Journal of Sustainability in Higher Education]The paper aims to describe an innovative approach of integrating sustainability into the structures and processes of a business school without creating resistance. The paper outlines aspects that need to be considered and steps that need to be taken to run a sustainable entrepreneurship competition supporting as many high-quality projects as possible. It describes the importance of developing an independent instrument that meets the specific needs of sustainable entrepreneurs in project planning. The sustainable innovation plan is explained.01A - Beitrag in wissenschaftlicher Zeitschrift
- PublikationThe concerns of the young protesters are justified. A statement by Scientists for Future concerning the protests for more climate protection(oekom, 2019) Hagedorn, Gregor; Loew, Thomas; Seneviratne, Sonia I.; Lucht, Wolfgang; Beck, Marie-Luise; Hesse, Janina; Knutti, Reto; Quaschning, Volker; Schleimer, Jan-Hendrik; Mattauch, Linus; Breyer, Christian; Hübener, Heike; Kirchengast, Gottfried; Chodura, Alice; Clausen, Jens; Creutzig, Felix; Darbi, Marianne; Daub, Claus-Heinrich; Ekardt, Felix; Göpel, Maja; Hardt, Judith N.; Hertin, Julia; Hickler, Thomas; Köhncke, Arnulf; Köster, Stephan; Krohmer, Julia; Kromp-Kolb, Helga; Leinfelder, Reinhold; Mederake, Linda; Neuhaus, Michael; Rahmstorf, Stefan; Schmidt, Christine; Schneider, Christoph; Schneider, Gerhard; Seppelt, Ralf; Spindler, Uli; Springmann, Marco; Staab, Katharina; Stocker, Thomas F.; Steininger, Karl; von Hirschhausen, Eckart; Winter, Susanne; Wittau, Martin; Zens, Josef [in: Gaia]In March 2019, German-speaking scientists and scholars calling themselves Scientists for Future, published a statement in support of the youth protesters in Germany, Austria, and Switzerland (Fridays for Future, Klimastreik/Climate Strike), verifying the scientific evidence that the youth protestors refer to. In this article, they provide the full text of the statement, including the list of supporting facts (in both English and German) as well as an analysis of the results and impacts of the statement. Furthermore, they reflect on the challenges for scientists and scholars who feel a dual responsibility: on the one hand, to remain independent and politically neutral, and, on the other hand, to inform and warn societies of the dangers that lie ahead.01A - Beitrag in wissenschaftlicher Zeitschrift
- PublikationSolutions for SMEs challenged by CSR: a multiple cases approach in the food industry within the DACH-Region(MDPI, 2019) Elford, Angélique Catharina; Daub, Claus-Heinrich [in: Sustainability]Antecedent research has recognized a difference in the participation in Corporate Social Responsibility (CSR) practices between big companies and small- and medium-sized enterprises (SMEs). Certain characteristics of SMEs create challenges which influence the manner with which they treat the CSR topic. However, literature has failed to provide solutions as to how these challenges can successfully be overcome or avoided by SMEs. In an attempt to contribute to these solutions, this paper explores the reasons why some SMEs face challenges as well as how such problems can be mastered. Furthermore, this article provides input that could encourage more SMEs to incorporate CSR practices into their business strategies. The research follows a qualitative approach; data being collected in 2018 through a total of 12 interviews with managers of SMEs in the food industry within the DACH-region as well as with experts in the field of study. The paper reveals that if the managers and owners of SMEs become committed towards CSR and if sufficient resources are allocated and advice on how to implement CSR is obtained, the opportunity certainly exists to persuade larger numbers of SMEs to adopt CSR practices as a core company strategy.01A - Beitrag in wissenschaftlicher Zeitschrift
- PublikationOvercoming current practical challenges in sustainability and integrated reporting: insights from a Swiss field study(Springer, 2018) Brand, Fridolin Simon; Berger, Verena; Hetze, Katharina; Schmidt, Jörg E. U.; Weber, Marie-Christin; Winistörfer, Herbert; Daub, Claus-Heinrich [in: Umweltwirtschaftsforum]A growing number of companies worldwide face practical challenges in their sustainability and integrated reporting. This is mainly due to two reasons. First, new voluntary reporting guidelines have been published, such as the Sustainability Reporting Standards of the Global Reporting Initiative, the guideline for integrated reporting by the International Integrated Reporting Council and the sector standards of the Sustainability Accounting Standards Board. Second, new binding reporting regulations have been adopted, such as Directive 2014/95/EU on non-financial reporting issued by the European Commission. This article analyzes current practical challenges in sustainability and integrated reporting and suggests tools to overcome them, based on desktop research, an experience-based consultancy view, and two case studies, from banking and tourism, respectively. The article is the result of a two-year research project funded by Innosuisse, the Swiss Innovation Agency. Reporting involves several major practical challenges: (i) identifying the issues with the greatest sustainability impact along the value chain, (ii) prioritizing sustainability topics in accordance with both the Global Reporting Initiative and the International Integrated Reporting Council, (iii) clarifying the sustainability context of corporate activities, and (iv) developing reports that can influence the decisions of key target groups with regard to purchasing and investments, for instance. Based on its analysis, the article makes several recommendations for the enhancement of sustainability reporting, including an analysis grid to identify sustainability issues along the value chain, a multicriteria analysis tool for the materiality criteria of the Global Reporting Initiative and International Integrated Reporting Council, and tools for target group-specific reporting. Case studies provide indicative evidence that the developed tools can help companies to enhance their sustainability reporting.01A - Beitrag in wissenschaftlicher Zeitschrift
- PublikationWhat is the role of sustainability in NPOs?(CEPS, 06/2015) Daub, Claus-Heinrich [in: Philanthropie Aktuell]01A - Beitrag in wissenschaftlicher Zeitschrift
- PublikationExploring Reasons for the Resistance to Sustainable Management within Non-Profit Organizations(MDPI, 26.05.2014) Daub, Claus-Heinrich; Scherrer, Yvonne Myrtha; Verkuil, Arie Hans [in: Sustainability]The numerous empirical and conceptual studies that have been conducted over recent years concerning the social responsibility of enterprises and their contributions towards sustainable development have given very little consideration to non-profit organizations (NPOs). This is surprising, because NPOs are confronted with very similar challenges to profit-orientated enterprises regarding their evolution into sustainable organizations. This paper is a preliminary conceptual study and explores the question of why the corporate social responsibility, or corporate sustainability, of NPOs has to date been both neglected by research establishments and also extensively ignored by the NPOs during their day-to-day practical management. The example of church and pastoral institutions in Germany is used to demonstrate the extent to which they take account of ecological and social aspects in their management systems and processes and, thus, implement sustainable management within their day-to-day practice. The paper concludes with some proposals for further empirical and conceptual research projects, which are designed to analyze developments within NPOs with relation to the integration of sustainability into their management systems and processes.01A - Beitrag in wissenschaftlicher Zeitschrift
- PublikationStrategies for Sustainability: Institutional and Organisational Challenges(MDPI, 2014) Burger, Paul; Frecè, Jan; Scherrer, Yvonne Myrtha; Daub, Claus-Heinrich [in: Sustainability]01A - Beitrag in wissenschaftlicher Zeitschrift
- PublikationEvaluating Sustainability in Non-Profit Organizations: An Approach for Sustainability Evaluation of Project Implementations(2012) Scherrer, Yvonne Myrtha; Frecè, Jan; Daub, Claus-Heinrich [in: Asia Journal of Global Studies]01A - Beitrag in wissenschaftlicher Zeitschrift
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