How applying the lean start-up methodology can affect business model innovation
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Dateien
Autor:innen
Autor:in (Körperschaft)
Publikationsdatum
2023
Typ der Arbeit
Studiengang
Sammlung
Typ
04B - Beitrag Konferenzschrift
Herausgeber:innen
Herausgeber:in (Körperschaft)
Betreuer:in
Übergeordnetes Werk
Proceedings of the European Conference on Innovation and Entrepreneurship (ECIE)
Themenheft
DOI der Originalpublikation
Link
Reihe / Serie
Reihennummer
Jahrgang / Band
Part 1
Ausgabe / Nummer
Seiten / Dauer
384-391
Patentnummer
Verlag / Herausgebende Institution
Universidade Portucalense
Verlagsort / Veranstaltungsort
Porto
Auflage
Version
Programmiersprache
Abtretungsempfänger:in
Praxispartner:in/Auftraggeber:in
Zusammenfassung
Start-ups often apply entrepreneurial approaches like the Lean Start-up Method (LSM) and Business Model Innovation (BMI). LSM emphasises experimentation during product development and testing in close interactions with potential customers to get first-hand feedback. Lessons learned are implemented so that improved product variants go through further feedback loops and so on. Products are developed by rapidly getting closer to what customers really want. BMI focuses on altering existing or developing new business models to enable differentiation from competitors. Typical elements of business models include target customer segments, value propositions, value chains and revenue mechanisms. BMI is assumed to take place when at least two of these elements are innovated in conjunction. Going beyond typical product or process innovation in isolation, BMI suggests to holistically consider interdependencies within the entire business model. The need for a better understanding on connections between LSM and BMI is expressed in the literature and this work’s goal is to contribute to this discussion. More specifically, this work seeks to address the question of how the application of LSM can affect BMI. In search of answers, business plans of 25 finalist start-ups in the 2022 edition of an annual innovation competition in Switzerland are reviewed. While the evidence on the connection between LSM and BMI is not entirely convincing, reviewed business plans reveal insights into LSM-related factors at play that can support business model changes and trigger BMI.
Schlagwörter
Fachgebiet (DDC)
330 - Wirtschaft
Veranstaltung
18th European Conference on Innovation and Entrepreneurship
Startdatum der Ausstellung
Enddatum der Ausstellung
Startdatum der Konferenz
21.09.2023
Enddatum der Konferenz
22.09.2023
Datum der letzten Prüfung
ISBN
978-1-914587-83-2
978-1-914587-82-5
978-1-914587-82-5
ISSN
Sprache
Englisch
Während FHNW Zugehörigkeit erstellt
Ja
Publikationsstatus
Veröffentlicht
Begutachtung
Peer-Review der ganzen Publikation
Open Access-Status
Diamond
Lizenz
Zitation
HINZ, Andreas, Stefan PHILIPPI und Laila KABOUS, 2023. How applying the lean start-up methodology can affect business model innovation. In: Fernando MOREIRA und Shital JAYANTILAL (Hrsg.), Proceedings of the European Conference on Innovation and Entrepreneurship (ECIE). Porto: Universidade Portucalense. 2023. S. 384–391. ISBN 978-1-914587-83-2. Verfügbar unter: https://doi.org/10.26041/fhnw-7438