Institute for Competitiveness and Communication

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https://irf.fhnw.ch/handle/11654/62

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    Strategies and personal sales in pharmaceutical marketing — an overview
    (2019) Stros, Michael; Říha, David; Lim, Leng Khim (Lynn); Říhová, Elena; Löster, Tomáš; Pavelka, Tomáš [in: The 13th International Days of Statistics and Economics. Conference Proceedings]
    In pharmaceutical marketing, conception of a strategy for a new product market launch is an everyday practice, but one that is crucial for success. The aim of this paper is to provide an overview of the most relevant marketing strategies and personal sales techniques. Over time, numerous successful strategies and measures have been established for strategic and operational management of the pharmaceutical industry. Determination of the most effective mix of strategies and measures, combined with the right timing, is a prerequisite for achieving maximized sales of pharmaceutical products. In addition, a high level of market penetration should be sought at an early stage of a market launch.
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    The «Blockchain Nation» Switzerland 2019. An industry impact analysis
    (Verlag IFZ – Hochschule Luzern, 2019) Kondova, Galia; Nadig, Linhart [in: CARF Luzern 2019. Controlling.Accounting.Risiko.Finanzen. Konferenzband]
    This case study aims to facilitate the conduct of an industry impact assessment of the blockchain technology in the case of Switzerland. The evaluation applies the strategic business value framework prosposed by McKinsey (2018). The work also provides an overview of the blockchain technology, its major advantages and disadvantages as well as the recent blockchain-related developments in Switzerland. The strong interest in the blockchain technology is discernable in the publicly announced “Blockchain Nation” vision of the country’s authorities.
    04B - Beitrag Konferenzschrift
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    Publikation
    Blockchain-based healthcare data management: current practices and opportunities ahead
    (Springer, 2021) Kondova, Galia; Kalra, Jay; Lightner, Nancy J.; Taiar, Redha [in: Advances in Human Factors and Ergonomics in Healthcare and Medical Devices. Proceedings of the AHFE 2021 Virtual Conference on Human Factors and Ergonomics in Healthcare and Medical Devices, July 25-29, 2021, USA]
    This work studies the types of data stored in electronic health records (EHRs) and the associated data management practices. In addition, it explores blockchain as a technology that could facilitate trusted and privacy-preserving patient data sharing and access control management as demonstrated in several EHRs projects applying blockchain. Moreover, the paper discusses the perspective of a future adoption of a blockchain-based self-sovereign identity (SSI) in EHRs data management that could be the road ahead to ensure a patient-centric trusted data management.
    04B - Beitrag Konferenzschrift
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    Publikation
    Determinants of Vietnamese household health expenditure: rural vs. urban
    (Nha xuat ban Lao Dong, 2021) Hulliger, Beat; Thu, Nguyen Thi Hong [in: Conference proceedings. International Conference on Business and Finance 2021]
    04B - Beitrag Konferenzschrift
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    Exploring an unfamiliar space. Reflections on the socio-psychological aspects of synchronous online teaching
    (Universitat Politècnica de València, 2021) Ochsner, Andrea; Domenech, Josep; Merello, Paloma; de la Poza, Elena [in: 7th International Conference on Higher Education Advances (HEAd'21)]
    Online technologies provide a myriad of new teaching and learning methods, and while those new technologies have a lot of advantages, the rapid change from face-to-face to online teaching and distance learning during the COVID-19 pandemic has made certain disadvantages visible, too. This paper focuses on the psychological impact of online learning on students, specifically in connection with the move from a well-known place, the university campus, to an unknown space, the online classroom. It explores why uncertainty and anxiety can result in reluctance to engage, a process that is caused by a lack of social information, low peer bonding possibilities and obstacles to create a sense of belonging. The findings are based on a general, theoretical understanding of psychological aspects that impact the virtual classroom, as well as on observations made during the lockdown period and its subsequent months of online teaching, drawing on concepts from social psychology, i.e. social cognition, social perception and conformity. What has become undoubtedly evident is that while the new technologies create new and creative spaces for teaching and learning, they are by no means free of stress and anxiety.
    04B - Beitrag Konferenzschrift