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- PublikationLinking effectuation logic with business model innovation in the context of Swiss start-ups(Academic Conferences International Limited, 2022) Kabous, Laila; Hinz, Andreas; Philippi, Stefan; Sklias, Pantelis; Apostolopoulos, Nikolaos [in: Proceedings of the 17th European conference on innovation and entrepreneurship]Effectuation and business model innovation (BMI) are research topics that are frequently discussed in the literature. While effectuation describes the effectual behaviour for founding a start-up with an emphasis on using currently available means, BMI is considered a way of creating a business model with long-term competitive advantages. Both approaches are valuable for start-ups pursuing growth in an uncertain environment. This work-in-progress paper presents insights from the reviewed extant literature. Further research will investigate effectuation and its enabling impact in designing innovative business models in the context of Swiss start-ups.04B - Beitrag Konferenzschrift
- PublikationTeaching entrepreneurship, digitalization, leadership, and gender at the same time - How a new learning approach integrates all four perspectives(IATED, 2018) Kirch, Johannes; Eisenbart, Barbara [in: ICERI2018 Proceedings]The developed master course “Digital Entrepreneurship and Leadership” (DBML) is based on three of five established core competencies for high potentials in a digital environment - interpersonal and strategic skills as well as citizenship behaviour. It combines modern teaching methods such as a “Digital Safari” with a distinct gender approach to tap current entrepreneurial gender imbalances. This paper illustrates the overall curriculum structure and different learning methods. Furthermore, the developed four-step learning evaluation process is shown, and evaluation results are discussed. The comprehensive learning design prepares future leaders for entrepreneurial activities in three different ways – whether dealing with startups (source of innovation, partnership), being intrapreneurs in larger corporations, or starting or participating in new ventures. The multi-method teaching approach promotes leadership capabilities and gender balance for the digital transformation.04B - Beitrag Konferenzschrift
- PublikationChallenges of implementing zero waste strategies in the gastronomy industry(2021) Daub, Claus-Heinrich; Gerhard, Carole; Altermatt, Monisser; Gerber, Aurona; Hinkelmann, Knut [in: Proceedings of the first international conference on society 5.0]This case tells the story of the Café spurlos which aims at becoming a zero waste business and thus making a significant contribution to combating one of the greatest challenges facing society today: the transformation of the eco-nomic system into a circular economy. Besides the COVID-crisis and the thereof resulting issues, the café also faces challenges related to its vision of incorporat-ing the zero waste philosophy in its concept. The case explores the complexity of zero waste, analyses further hurdles for zero waste endeavors in the gastronomy industry and illustrates the constant balancing act of social businesses between staying true to one’s mission and catering to the needs, wants and expectations of the market.04B - Beitrag Konferenzschrift
- PublikationMinority entrepreneurship in Switzerland. The challenges and needs of Brazilian women entrepreneurs(Universidade Portucalense, 2023) Meyer, Dario; Schmutz, Therese; Meyer, Rolf; Moreira, Fernando; Jayantilal, Shital [in: Proceedings of the 18th European Conference on Innovation and Entrepreneurship]The number of Brazilian citizens in Switzerland has risen significantly over the past decades by factor 24 compared to the total foreign population, which grew by factor 2.5. As with many migrant groups, integration into the labour market is difficult. This can lead to a higher number of people choosing to start their own business. Brazilians in their home country are more entrepreneurial than Swiss people and among Brazilian women, 17.3% are entrepreneurially active. This can partly be explained with less options on the labour market – a challenge that Brazilian women also experience in Switzerland. Therefore, entrepreneurship also became a viable career option abroad. Little is known about neither the businesses, the challenges, and the needs of female Brazilian entrepreneurs, nor of female entrepreneurs of other minority groups. This paper looked at these points to find out how they can be supported best to enhance their businesses. The findings will be of use for entrepreneurs themselves, as well as for supporting organisations to adapt their offerings. To get the required insights, we took a quantitative approach and surveyed 54 Brazilian women in Switzerland with an online questionnaire. The participants were members of a Brazilian women business club. The results were analysed using SPSS. The entrepreneurs came to Switzerland mainly for love and family reasons. The businesses are small, mainly targeting the Brazilian community and only a small minority can sustain themselves from their self-employment alone. While the financial success is rather low, the personal satisfaction of having a business is very high. The biggest challenges are finding customers, where also the biggest need for support is. The results show that the support structures are not accessible enough for founders from minority groups and that offerings need to be adjusted to have a broader reach.04B - Beitrag Konferenzschrift
- PublikationSustainability orientation in conventional start-ups(Maastricht University Press, 2023) Milow, Uta; Gonzalez, Abel Diaz; Koning, Juliette; Bocken, Nancy [in: Building partnerships for more sustainable, resilient and regenerative business models. Introduction to the New Business Models 2023 Conference proceedings]Sustainable entrepreneurship research often evaluates start-ups that pursue a sustainability goal as a main aspect in their business model or at least follow an ethical motivation. In this study so called conventional start-ups will be examined that do not have this special sustainability focus or ethical motivation as a core of their business model. The question is if and in which areas these numerous start-ups contribute to sustainability in our economy and how this contribution could be improved. Therefore, the sustainability orientation and previous experience in sustainability management of the founding teams was examined. Secondly, the types of ecological and social contributions and their extend were explored. 26 start-ups were interviewed with a semi-structured interview guide. In this explorative study, the interview transcripts were qualitatively analyzed. Many teams claim to have a sustainability-oriented mindset. The experience in managing sustainability issues in previous jobs or projects is low, though. Overall, ecological and social issues play a minor role in the analyzed conventional start-ups' founding processes, and if, they mostly contribute to areas that are easy to implement. The focus of the start-ups was to first enter the market and gain revenue and include sustainability aspects later. As start-ups would have the chance to include sustainability improvements more easily at an early stage, though, support should be developed that offers training and best practice for conventional start-ups. The generally positive attitude of the interviewees towards sustainability is promising. Future research could further explore sustainability contribution patterns of conventional business models to make support more effective.04B - Beitrag Konferenzschrift