Browsing by Author "Bärtschi, Manuel"
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- PublicationExamination of adequacy and conditions of sports retailers as distribution channel for X10D AG(Hochschule für Wirtschaft FHNW, 2018) Pastore, Giuliana; Bärtschi, Manuel; Gürtler, Stefan; X10D AG, LangenthalNowadays, more and more people suffer from malposition. X10D AG invented a technology to tackle this issue and offers a preventive solution to stop the negative trend. Extend yourself! A vision, which speaks for itself. Currently, the shoe is distributed through several channels. The biggest share is sold by the two founders of the company, especially through the sports retail store of one of them. Further channels are therapists, orthopaedists and some others. To reach an additional customer segment, X10D AG is considering the distribution via sports retailers. The assumption that sportive people are aware of the importance of a healthy walk and therefore see the benefit in the product, is the decisive argument for this selection.11 - Studentische Arbeit
- PublicationFundraising Concept for Stiftung Arbeitslosenrappen(Hochschule für Wirtschaft FHNW, 2017) Bärtschi, Manuel; Seiler, Michael Benjamin; Turla, Dario; Wetter, Cyrille; Wunderlin, Kim; Dietiker, Yvonne; Stiftung Arbeitslosenrappen, BaselThe current donors average age is at the upper limit therefore the foundation expects a significant decrease of donations over the upcoming years as donors decease. Stiftung Arbeitslosenrappen has contacted the FHNW student group to find realizable methods to guarantee donations in the long-run ideally by corporations. Additionally the brand awareness of the charitable foundation Stiftung Arbeitslosenrappen is on a poor level which needs to improve in order to be successful in the future.11 - Studentische Arbeit