• Image-Erhebung bei den externen Zielgruppen 

      Klein, Czarina; Weil, Dennis (2015)
      Vorstellungen der Firmen über ihr Erscheinungsbild entsprechen nicht immer den Wahrnehmungen der Kunden. In dieser Bachelorarbeit werden Gaps identifiziert, um eine Sensibilisierung der Firmenaktivitäten betreffend ...
    • Motivation of Knowledge Workers - A Case Study of Coperion K-Tron s Chinese branch 

      Buergi, Rafael (2014)
      A committed, satisfied and motivated workforce is a crucial factor to a company s success in the competitive business environment. With various theories and regression analyses, this thesis helps to understand influencing ...
    • Social Media Recruiting Strategy for Swisslog Schweiz 

      Vishnevskaya, Anastasia; Du, Qiuqiao (2015)
      Employer branding and recruitment activities, especially in relation to younger generation, have shifted from the traditional media to the online space. Social media channels have potential to allow reaching vast audiences ...