• Mental Models for Web Objects in Different Cultural Settings 

      Linxen, Sebastian; Heinz, Silvia; Müller, Livia; Tuch, Alexandre Nicolas; Opwis, Klaus (ACM, 2014)
      "Know your users!" A short request but a challenging one. Studies have shown that the positioning of web objects according to the users' mental models can prevent errors and increase the efficiency of interaction. Therefore ...