• Measuring the effectiveness of e-commerce Web sites 

      Schubert, Petra; Selz, Dorian (2001)
      E-Commerce and V-Business: Business Models for Global Success 2001
      Successfully conducting business on the Internet calls for new marketing paradigms that meet the requirements of the unique combination of its inherent characteristics: electronic markets, technological platform, and ...
      04 - Beitrag Sammelband oder Konferenzschrift