• Psychological Distance of Brand Associations 

      Griesser, Simone E; Wang, Qing; Hills, Thomas T. (2019-07-06)
      The language consumers use to address brands can be psychologically close or distant. An example of psychologically distant language is a consumer tweeting to YSL “nail polish looks so lush love to do a review for it”. ...
      06 - Präsentation
    • Triangulated Sentiment Analysis of Tweets 

      Griesser, Simone E; Gupta, Neha (2019-06-14)
      Social media platforms like Twitter present an unprecedented opportunity for customer relationship management by analysing the ongoing discussions about business events such as a service outage. These opinions have been ...
      06 - Präsentation