Auflistung nach Autor/Autorin "Griesser, Simone E"
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Psychological Distance of Brand Associations
(2019-07-06)The language consumers use to address brands can be psychologically close or distant. An example of psychologically distant language is a consumer tweeting to YSL “nail polish looks so lush love to do a review for it”. ...06 - Präsentation -
Triangulated Sentiment Analysis of Tweets
(2019-06-14)Social media platforms like Twitter present an unprecedented opportunity for customer relationship management by analysing the ongoing discussions about business events such as a service outage. These opinions have been ...06 - Präsentation
