Auflistung nach Autor/Autorin "Griesser, Simone E"
Anzeige der Einträge 1-2 von 2
Psychological Distance of Brand Associations Griesser, Simone E; Wang, Qing; Hills, Thomas T. (2019-07-06)The language consumers use to address brands can be psychologically close or distant. An example of psychologically distant language is a consumer tweeting to YSL “nail polish looks so lush love to do a review for it”. ...06 - Präsentation
Triangulated Sentiment Analysis of Tweets Griesser, Simone E; Gupta, Neha (2019-06-14)Social media platforms like Twitter present an unprecedented opportunity for customer relationship management by analysing the ongoing discussions about business events such as a service outage. These opinions have been ...06 - Präsentation