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Publikation “100 years and counting” - Longevity of Swiss SMEs(Hochschule für Wirtschaft FHNW, 2023) Karrica, David; Hefti, Jonas; Rawyler, Julia; Stolz, Nina; Graef, Frank; Institute for Finance, HSW FHNW, BaselAs existing research on corporate longevity primarily focuses on large organizations and solely on countries other than Switzerland, this project work aims to lay the foundation for more in-depth research in identifying the success factors enabling long-standing small and medium enterprises (SMEs) in Switzerland to adapt continually to changing conditions. Furthermore, it intends to describe what they do differently compared to their less successful peers.11 - Studentische ArbeitPublikation 2für1 GmbH - Konzept für Kooperationspartner:innen(Hochschule für Wirtschaft FHNW, 2021) Bulut, Utku; Cuénod, Alexander; Bircher, Alain; Smadulovic, Milos; Bellone, Veronika; 2für1 GmbH, TherwilIn Zukunft möchte die 2für1 GmbH die bestehende Infrastruktur Kooperationspartner:innen zur Verfügung stellen. Allerdings war zu Beginn der Arbeit der Prozess noch nicht beschrieben oder modelliert. Eine der fünf bestehenden Regionen wurde aber bereits von einer externen Person lanciert. Intern waren vorerst nur wenige Dokumente für eine solche Zusammenarbeit vorhanden. Die meisten Ideen existierten nur in Gedanken und mussten konkretisiert werden. Da viele Ideen vorhanden waren, war eine Eingrenzung der Inhalte des Konzeptes zu Beginn wichtig.11 - Studentische ArbeitPublikation A Blockchain-Based Failure, or a Start-Up-Based Blockchain Failure(Hochschule für Wirtschaft FHNW, 2019) Krsmanovic, Laura; Moriggl, Pascal; Jäger, Janine; University of Applied Sciences and Arts Northwestern Switzerland, BaselOne such organisation was a start-up based in the canton of Argovia, Switzerland. With offices in three countries and around fifty employees in total, the began developing products to place on top of their own Blockchain, which would allow their business customers to improve and enhance the way they conducted business. However, following the great crypto crash of 2018, the funds on which the company operated were all but gone, and the start-up had to cease operations. The paper focuses on why this happened and aims to evaluate whether the failure was based primarily on the techchnology, or on well-known start-up-based issues.11 - Studentische ArbeitPublikation A business model for a solar filling station with second-life batteries for e-bikes(Hochschule für Wirtschaft FHNW, 2019) Hupfer, Sandro; Müller, Marco; Schaufelbühl, Karl; Institut für Wirtschaftsinformatik, HSW FHNW, OltenDer Trend zur Elektrifizierung von diversen Lebensbereichen nimmt kontinuierlich zu. Eine vielversprechende Technologie ist die Speicherung von Energie mit Batterien. Eine zentrale Herausforderung innerhalb der Branche ist, dass die Akkuzellen wiederaufbereitet werden müssen. Die potenzielle Menge der Akkuzellen scheint dabei enorm zu sein. Technische Untersuchungen haben gezeigt, dass von einem gebrauchten Akkumulator lediglich bis zu 20 % der Akkuzellen defekt sind. Die restlichen 80 % könnten mit einem bestimmten Verfahren wiederaufbereitet werden.11 - Studentische ArbeitPublikation A Business Model for An Agile and Ontology-Aided Modelling Tool (AOAME)(Hochschule für Wirtschaft FHNW, 2023) Robinson, Jesse; Birkenmeier, Beat; Fachhochschule Nordwestschweiz, Brugg-WindischDuring his PhD studies Emanuele Laurenzi created an ontology-based enterprise modelling environment, which is built on a knowledge graph. A knowledge graph’s structure can be imagined as a family tree. Each person in the family is represented and the lines represent the relationship between the different members. This is a very efficient way for humans to analyse family relations. The knowledge graph allows computers to interpret data and improves decision-making within enterprises. During the last decade the advantages became apparent, and the technology is increasingly used by companies.11 - Studentische ArbeitPublikation A business plan for a startup in Croatia - The envionment of an entrepreneur(Hochschule für Wirtschaft FHNW, 2018) Sorrell, Meghan; Basic, Kristiana; Kraft, Corin; Airplast AG, Pratteln, SwitzerlandToday, 80% of startups fail within the first three years. There are several factors to why this happens; the target market is already saturated with similar entities, the contenders run out of capital or even the wrong people are chosen as partners. Finding the right approach into a new market is crucial for a startup and so much more has to be considered. Therefore, the focus of this paper is to familiarize the reader briefly with the plastics market situation and the internal and external factors of the new company. Therefore, a business plan is created by the authors which contains the most crucial information in this regard.11 - Studentische ArbeitPublikation A chatbot to teach Italian language to train drivers(Hochschule für Wirtschaft FHNW, 2024) Dobric, Tijana; Pande, Charuta; University of Applied Sciences and Arts Northwestern Switzerland, BaselThe expansion of a Swiss railway company into Italian-speaking regions of Switzerland has presented communication challenges for German-speaking train drivers. This language barrier has caused safety concerns. Consequently, there is a need to teach German-speaking train drivers Italian to improve communication in the workplace. To address this, the company seeks an innovative and flexible solution that can seamlessly integrate into the drivers' daily routines, ensuring effective communication in routine operations and emergencies. A conversational AI chatbot could be the answer.11 - Studentische ArbeitPublikation A Comparison and Assessment of acquiring Funds of Corporate Entities through Crowdfunding and trough a Bank Credit(Hochschule für Wirtschaft FHNW, 2012) Bammatter, Maurus; Härri, Matthias; Institute for Finance, HSW FHNW, BaselCrowdfunding is a new way of acquiring funds through the internet. For start-up companies, however, various other sources of funds are available. These include inter alia venture capitalist, banks and business angels. The aim of this paper is to compare the processes of a company acquiring funds through crowdfunding and through a bank credit. This is made on the basis of the transaction cost theory. In addition, general advantages and disadvantages of both concepts are displayed.11 - Studentische ArbeitPublikation A Competitive Analysis of Heart Health Apps and Wearables(Hochschule für Wirtschaft FHNW, 2024) Chauhan, Gauri; Jacob, Christine; Vavken Health Labs, ZürichCardiovascular diseases are the leading cause of mortality worldwide. By measuring real-time data, mHealth apps, and wearables transform how users diagnose, treat, and manage chronic diseases. They enable users to manage their health actively, providing clinicians with valuable health insights. However, users face the challenge of identifying mHealth tools that meet their needs while providing a good user experience. This analysis aims to identify heart health apps and wearables in the DACH and major global players that are potential competitors to a start-up.11 - Studentische ArbeitPublikation A Competitive Intelligence Concept for Glutz AG(Hochschule für Wirtschaft FHNW, 2018) Joye, Nicolas; Jiang, Yufan; Glutz AG, SolothurnThe rapidly evolving market for Access Systems has revolutionalised the door access market. Promising market growth rates make it attractive for participants to compete for market share. Glutz AG is counted among the pioneers and technology-leaders in the field of Access Systems. But, fierce competition is a fact. In order to stay well-informed about competition, Glutz AG has developed a competitor database. However, its effectivenss has not been proven yet. This paper tries to give recommendations concerning the database as well as provide in-depth insights in the field of Competitive Intelligence.11 - Studentische ArbeitPublikation A conceptual framework for Medartis AG to identify market trends and leverage them for new growth opportunities(Hochschule für Wirtschaft FHNW, 2023) Roggli, Tobias; Manning, John Paul; Medartis AG, BaselIn a landscape spanning 45 countries, Medartis AG reigns as an innovation leader in medical devices, with a focus on osteosynthesis solutions. They strive to elevate surgical procedures enhancing patients' well-being. Yet, this industry dances amid tight regulations, fierce rivalries, and ever-shifting dynamics. Medartis AG's technology brilliance alone no longer guarantees supremacy. To stand strong, one must decode the market's language, predict its moves, and cater to stakeholder desires. Converting immense data into actionable strategies is the puzzle to solve.11 - Studentische ArbeitPublikation A content marketing concept for the Hockey Mafia Company: A sustainable community building initiative(Hochschule für Wirtschaft FHNW, 2020) Kuhn, Christoph; Anandarajah, Arthursiga; Sprenger, Brigitte; The Hockey Mafia Company, OltenThis bachelor thesis is an approach about how to reach fans and create brand awareness by selectively using social networks and content displayed after detailed research about the target audience and their content preference. Hockey Mafia recognized the importance of social media presence to gain followers and community members who promote the idea of giving back to children who cannot afford ice hockey membership or equipment. The main objective of this project is to create and implement a community building concept for the socially responsible brand, the Hockey Mafia Company.11 - Studentische ArbeitPublikation A Creation of Swiss Vibes’ Content Marketing Strategy(Hochschule für Wirtschaft FHNW, 2023) Theivendran, Salangan; Reid, Colin; Jacob, Christine; Swiss VibesThe fact that content marketing is more focused on the customer than on marketing or the business is a major factor in its rising popularity. For businesses to guarantee that their efforts are successful and effective, a content marketing strategy is vital. A content marketing strategy enables businesses to determine their targeted audiences, produce relevant content for them, and advertise it through various channels. As a results, content marketing can increase website traffic and engagement on social media platforms, generate leads, improve search engine rankings, and boost brand awareness.11 - Studentische ArbeitPublikation A Distinctive Approach to Increase Visibility in the transportation and distribution Market through Search Engine Optimization(Hochschule für Wirtschaft FHNW, 2021) Kibui, Jessica; Tillessen, Joachim; SkyCell AG, ZürichRecently, a transportation and distribution firm launched a CRM website as a part of its strategy to increase brand awareness and consideration in the United States. While functional, the website has not been fully optimized. To ensure the transportation and distribution firm’s website attains high SERP rankings, an investigation of effective SEO strategies and any indexing issues that could affect the site’s visibility was warranted.11 - Studentische ArbeitPublikation A framework for data-driven decision-making for F. Hoffmann-La Roche Ltd - with examples from Quality Assurance (QA) in the pharmaceutical sector(Hochschule für Wirtschaft FHNW, 2022) Isaku, Egzon; Wilke, Gwendolin; F. Hoffmann-La Roche Ltd, BaselCurrently, the supply chain QA organization within Roche produces a lot of data in its daily business. It is many types of data, such as information about temperature deviation, planned as well as unplanned events, contract status, and many more. This data is either stored in different systems or in local files. However, the data obtained is currently not being used to develop knowledge and make decisions in the most effective way possible. This is due to the fact that there are currently no frameworks available for employees that provide a guideline of how to employ DDDM.11 - Studentische ArbeitPublikation A guide to valuing data – Integrating non-financial and financial data valuation approaches(Hochschule für Wirtschaft FHNW, 2024) Akçay, Melinda; Schaer, Sidney; Hüttche, Tobias; FHNW- Institut für Finanzmanagement, BaselThis thesis aims at further developing the process of data valuation by integrating both non-financial and financial approaches. For this purpose, a framework was developed to simplify and guide the data valuation process, ensuring that all relevant factors are considered. It emphasizes the importance of the specific event and purpose driving the data valuation, and it accounts for both non-financial and financial aspects that influence the data’s overall value.11 - Studentische ArbeitPublikation A Marketing strategy for a startup company in the guitar pedal segment(Hochschule für Wirtschaft FHNW, 2018) Muñoz, Vivian; Kondova, GaliaThe client is a sole entrepreneur who has developed an innovative guitar pedal controller for guitar players. As a guitar enthusiast who would like to have an efficient guitar pedal controller to improve his performance during gigs, he did not find a suitable one available in the market. He, then, developed his own, managing to create it with advantages over the current pedal controllers available. The product is finalized and ready to be commercialized, along with new product outlines to be released in the near future. In order to launch and commercialize the product, he will establish a startup, which requires the development of a solid marketing strategy to maximize the chances of success of the new brand.11 - Studentische ArbeitPublikation A methodology for value added analysis in software implementations(Hochschule für Wirtschaft FHNW, 2019) Borelli, Ramon; Gehrig, Raphael; Caroni, Anna; Digital Improvements , LiestalHowever, there has been little research on developing such a methodology and it requires precise tailoring to the current procedures of the company and to the software's characteristics. The aim is not only to discover added value during the sales process, but more so co-creating it with the potential customer and then reflecting on it in a comparison after the implementation of the software. This would give the company a competitive advantage in their sales process and open-up various opportunities for follow-up business.11 - Studentische ArbeitPublikation A step towards automated room reservation with the NAO(Hochschule für Wirtschaft FHNW, 2019) Applewhite, Timothy; Zhong, Jia; Institute for Information Systems, HSW FHNW, BaselThe continuous development and rise of technology, specifically in the fields of robotics and chatbots, has caught the attention of the Institute für Wirtschaftsinformatik (IWI). With being in possession of the NAO robot, the goal has been set to experiment with their capabilities, in particularly in combination with a chatbot. Therefore, the objective of this Bachelor thesis is to create a prototype, combining the two mentioned components via an intermediate server, developed in Python. Additionally, different chatbots should be evaluated in order to find the one best performing when used within the prototype and thus with the NAO.11 - Studentische ArbeitPublikation A study on Cross-Border E-commerce in China(Hochschule für Wirtschaft FHNW, 2018) Moon, Hyunjoong; Binz, Mathias; Swiss SME Research Center China (SSRCC), Olten, SwitzerlandThis thesis carries out a study on Cross-Border E-commerce in China which is growing at an alarming rate. The client, Swiss SMEs Research Center China (SSRCC) requested the insights of Cross-Border E-commerce in China for Swiss SMEs who are willing to enter in Chinese market. Therefore, the objective of the this study is to provide a better understanding, benefit and success factors of Cross Border E-commerce in China and to further analyze how Swiss companies presence at Chinese Cross-Border E-commerce platform.11 - Studentische Arbeit