Montecchiari, Devid

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Montecchiari
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Devid
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Devid Montecchiari

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    Publikation
    Ontology-based visualization for business model design
    (Springer, 2020) Peter, Marco; Montecchiari, Devid; Hinkelmann, Knut; Gatziu Grivas, Stella; Grabis, Jānis; Bork, Dominik [in: The Practice of Enterprise Modeling. 13th IFIP Working Conference, PoEM 2020, Riga, Latvia, November 25-27, 2020. Proceedings]
    The goal of this paper is to demonstrate the feasibility of combining visualization and reasoning for business model design by combining the machine-interpretability of ontologies with a further development of the widely accepted business modeling tool, the Business Model Canvas (BMC). Since ontologies are a machine-interpretable representation of enterprise knowledge and thus, not very adequate for human interpretation, we present a tool that combines the graphical and human interpretable representation of BMC with a business model ontology. The tool connects a business model with reusable data and interoperability to other intelligent business information systems so that additional functionalities are made possible, such as a comparison between business models. This research follows the design science strategy with a qualitative approach by applying literature research, expert interviews, and desk research. The developed AOAME4BMC tool consists of the frontend, a graphical web-based representation of an enhanced BMC, a web service for the data exchange with the backend, and a speci c ontology for the machine-interpretable representation of a business model. The results suggest that the developed tool AOAME4BMC supports the suitability of an ontology-based representation for business model design.
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