Zachlod, Cécile

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Zachlod
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Cécile
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Zachlod, Cécile

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Now showing 1 - 4 of 4
  • Publication
    The social media monitoring process and its role in social media strategy development
    (Springer, 2021) Zachlod, Cécile; Peter, Marc K.; Martínez-López, Francisco J.; López López, David item.search.result.list.element.in.openAdvances in digital marketing and eCommerce. Second international conference, 2021item.search.result.list.element.in.close
    Social media marketing is an integral part of digital marketing. It requires a strategy, user generated content and technology applications. A review of the identified German literature unveiled eighteen social media strategy frameworks, of which only three included the component of social media monitoring. This is in contrast to the English literature, where social media monitoring is evidenced in a large literature review. The research analyses and describes the eighteen identified frameworks in the German literature, validates them against a generic social media strategy framework consisting of seven components/steps; and describes the underrepresented component of social media monitoring by suggesting a four-step process.
    04B - Beitrag Konferenzschrift
  • Publication
    Social Media: Schritt für Schritt zum Erfolg
    (Beobachter Edition, 2020) Dalla Vecchia, Martina; Vogel, Tanja; Zachlod, Cécile; Peter, Marc K.; Niedermann, André item.search.result.list.element.in.openDigital Marketing für KMU. Wie Unternehmen sich digital vermarkten und kommunizierenitem.search.result.list.element.in.close
    Social Media Marketing für KMU. Mit einem Überblick der Methoden und dem Social Media Framework im Besonderen: 1. Social Media Strategie. 2. Social Media Organisation, 3. Social Media Plattformen, 4. Social Media Publikation 5. Social Media Monitoring.
    04A - Beitrag Sammelband
  • Publication
    Search Engine Optimisation: Geklickt wird, was gefunden wird
    (Beobachter-Edition, 2020) Griesser, Simone; Zachlod, Cécile; Peter, Marc K.; Niedermann, André item.search.result.list.element.in.openDigitales Marketing für KMU. Wie Unternehmen sich digital vermarkten und kommunizierenitem.search.result.list.element.in.close
    04A - Beitrag Sammelband
  • Publication
    Die Digitale Transformation und Cloud-Technologien
    (Fachhochschule Nordwestschweiz FHNW, Hochschule für Wirtschaft, 01/2018) Peter, Marc K.; Zachlod, Cécile; Laubscher, Fabienne
    05 - Forschungs- oder Arbeitsbericht