A hybrid transmedia storytelling. Amplifying voices and presence of emerging photographers

Abstract

In an era of constant connectivity, individuals are perpetually exposed to images, coexisting in a realm where representations, artificial intelligence, and robotisation dominate. Paradoxically, this increasing interconnectedness may foster a sense of disconnection from reality. Consequently, the boundaries between reality and the digital sphere significantly impacts photography, transforming established artistic practices. Photography remains in constant transition and evolution, rendering the once prominent term post-photographic inadequate to encapsulate the prevailing phenomena it was meant to describe (Brückle, Vitale, 2021). Through an examination of the historical evolution of photography and an exploration of media theory, a dynamic landscape of ever fluid and evolving images emerges, characterized by repetitive patterns and the proliferation of insular cultural spheres. The advent of image recognition technology further narrows perspectives and selectively shapes perceptions. Simultaneously, our experience of the present assumes diverse temporal dimensions, presenting a challenge for emerging photographers and designers who must navigate a fast-paced, fluid, and fragmented world (Goeting, 2022). Given the profound cultural and transformative impacts of contemporary media and technology, an imperative emerges to adopt a critical, thoughtful, imaginative, and alternative approach to digital tools. These emerging media and technologies engender new ways of perceiving, thinking, and acting, thereby transforming designers into active agents who reimagine the complex interplay between technology and culture. The project, entitled "A Hybrid Transmedia Storytelling – Amplifying Voices and Presence of Emerging Photographers", seeks to explore how the convergence of physical and digital realms demands a re-evaluation of how photographic content is shown, presented and distributed. Transmedia storytelling becomes a powerful means of uniting our digital and physical spaces, enabling a deeper understanding of our presence in this hyperconnected world. The name of the platform "Presence" encompasses both the presence of photographers within the artistic realm and the impact of new technologies on photographic creation and representation, along with our own presence in this fast-paced, interconnected society. The project aims to create an environment conducive to discovery and dialogue, with artists such as Arthur Fechoz, Alice Pallot, and Massimiliano Rossetto, while encouraging contemplation and deceleration in the first issue around Sense of Belonging. Deliberately incorporating elements of seriality into the magazine, the project aims to pique readers’/guests’ curiosity, with a foresight of forthcoming digital additions. This concept of deceleration and anticipation fosters an environment favourable to imagination and freedom. Readers actively contribute to shaping the narrative by interrupting chronology and offering fresh perspectives and visions. Ultimately, the project seeks to analyse how contemporary photography and design critically reflect on, experiment with, and envision alternative approaches to engaging with technologies and their cultural ramifications.