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dc.contributor.advisorStrebel, Felix
dc.contributor.approverGasser, Christof
dc.contributor.authorCavalcante Soares, Renato
dc.contributor.authorGürsoy, Sultan
dc.contributor.authorLeisi, Dominik
dc.contributor.authorSchena, Samanta
dc.date.accessioned2017-06-07T05:59:13Z
dc.date.available2017-06-07T05:59:13Z
dc.date.issued2016
dc.identifier.urihttp://hdl.handle.net/11654/25025
dc.identifier.urihttp://dx.doi.org/10.26041/fhnw-1086
dc.description.abstractBVB's strategic armament for the future.
dc.language.isoen
dc.accessRightsAnonymous
dc.subjectStrategy Development Methodology
dc.subjectOperational Systems Strategy
dc.subjectCorporate Strategy
dc.subject.ddc330 - Wirtschaftde
dc.titleEvaluation of the Strategy Development Methodology of the Operational Systems of Basler Verkehrs-Betriebe (BVB)
dc.type11 - Studentische Arbeit
dc.audiencePraxis
fhnw.StudentsWorkTypeSemesterarbeit
fhnw.publicationStateUnpublished
fhnw.ReviewTypeNo peer review
fhnw.InventedHereYes
fhnw.PublishedSwitzerlandNo
fhnw.leadBVB's strategic armament for the future.
fhnw.initialPositionThe digital transformation process has been an investment driver in the past. However, due to the expansion of public transportation networks, the business has become more complex and reliant on each other. Therefore, there is a need for a common strategy of the operational systems in future. For this reason, the task of the project team was to evaluate the strategy development methodology for the operational systems of BVB.
fhnw.procedureFirstly, the project team crafted a general overview of the theoretical framework regarding operational systems and general strategy development techniques. Secondly, the project team conducted several environmental analyses and expert interviews, which in hence serve as the base of the strategy development process. Thirdly, the previously stated theory and the crafted analyses had been combined in order to establish a detailed action plan, evaluation of the drafted methodology and answering several ITCS questions as the final results of this project, as requested by the client.
fhnw.resultsThe client received with the final outcome of the live project paper an exact strategy development methodology, which can directly be applied by the company in order to establish the operational systems strategy towards its desired objectives . While a step by step guide for strategy development has been delivered as an action plan, a SWOT and a PEST have been established for BVB, to benefit them with their company analysis. Another benefit would consist of the thorough research of the literature regarding the general strategy development procedures and operational systems. An important result of the project work is, that a company might need to consider to first check the corporate strategy and then, the operational systems strategy. To wrap up the results, the client receives with the delivered live project a tailored toolbox for its future strategic objectives.
fhnw.IsStudentsWorkyes


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