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dc.contributor.advisorWüthrich, Ernst
dc.contributor.authorAllen, Rebecca
dc.contributor.authorArago, Lea
dc.contributor.authorFerrante, Lea
dc.contributor.authorIrniger, Irmgard
dc.contributor.authorNguyen, Chau
dc.contributor.authorZheng, Xiang
dc.contributor.otherFirma: Hypothekarbank Lenzburg AG| Kontakt: Marianne Wildi| PLZ/ Ort: Lenzburg
dc.date.accessioned2015-09-02T07:30:14Z
dc.date.available2015-09-02T07:30:14Z
dc.date.issued2015
dc.identifier.urihttp://hdl.handle.net/11654/4488
dc.identifier.urihttp://dx.doi.org/10.26041/fhnw-2385
dc.description.abstractThe use of social media is an increasing trend but often the right implementation is not present. This project gives a brief analysis of the most common social media platforms and furthermore the right use of one social media tool in form of a social media concept is presented. (Beitrag ist nur für FHNW Mitarbeitende sichtbar)
dc.language.isoen_UK
dc.accessRightsAnonymous
dc.subjectSocial Media
dc.subjectSocial Media Concept
dc.subjectBrand Awareness
dc.subject
dc.subjectE-Recruiting
dc.subjectPharmaceutical-and Chemical Industry
dc.subjectB2B
dc.subject.ddc330 - Wirtschaft
dc.subject.ddc659 - Werbung & Public Releations (PR)
dc.titleSocial Media Solution for Siegfried AG
dc.type11 - Studentische Arbeit
dc.audienceSonstige
fhnw.StudentsWorkTypeSemesterarbeit
fhnw.publicationStateUnveröffentlicht
fhnw.ReviewTypeKein Peer Review
fhnw.InventedHereYes
fhnw.ConfidentLevelStaff
fhnw.leadThe use of social media is an increasing trend but often the right implementation is not present. This project gives a brief analysis of the most common social media platforms and furthermore the right use of one social media tool in form of a social media concept is presented.
fhnw.initialPositionBefore starting the project, Siegfried AG was not present on any social media platform. There was a huge uncertainty if the company should implement social media and if it would be useful as the client operates in a very confidential industry and also in a business to business environment. Therefore, the goal of this project was to find out if it would be useful for Siegfried to implement social media and if so, which platform is the most suitable.
fhnw.procedure1. Literature has been reviewed to gain theoretical information and to establish knowledge of Siegfried AG, social media tools, pharmaceutical-and chemical industry and B-2-B. 2. Analysis, including current HR situation and communication strategy of Siegfried and their objectives. Detailed stakeholder-and competitors analysis has been made. A value benefit analysis displayed which social media tool delivers the desired output for the costs and efforts to operate it. 3. The conceptual part includes a social media concept including an action plan for the chosen social media tool.
fhnw.resultsIn conclusion, the wish to use social media is appropriate as it is an increasing trend, not only for private but also for business matters. In Siegfried's case it makes most sense to use social media not solely as a communication tool but rather for the recruiting process of specialists. As their recruiting is seen as quite time and cost consuming, the right use of social media can have a profound effect on the reduction of these costs and time. The use of a social media business network and the implementation of a tool opens up a door for the client to increase their brand awareness and widen the company's network. The custom-made social media concept presented acts as a starting base and enables Siegfried to use employer branding in an effective manner which allows the client to start looking for their target group online.
fhnw.IsStudentsWorkYes


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