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dc.contributor.advisorGürtler, Stefan
dc.contributor.authorAmrein, Daniel
dc.contributor.authorBuergi, Rafael
dc.contributor.authorPauli, Stefanie
dc.contributor.authorShalaby, Samy
dc.contributor.otherFirma: Baloise Group| Kontakt: Saskia Dill| PLZ/ Ort: Basel
dc.date.accessioned2015-09-02T07:30:41Z
dc.date.available2015-09-02T07:30:41Z
dc.date.issued2014
dc.identifier.urihttp://hdl.handle.net/11654/4537
dc.description.abstractTwingTec AG has developed a mobile renewable energy system. They now intend to market their product across selected countries. Hence, environmental analyses and interviews with venture capitalists were conducted to provide TwingTec AG with valuable information and recommendations from experts. (Beitrag ist nur für FHNW Mitarbeitende sichtbar)
dc.language.isoen_UK
dc.accessRightsAnonymous
dc.subjectRenewable Energy
dc.subjectGreen Energy
dc.subjectSustainability
dc.subjectWind Energy
dc.subjectSmall Wind Technology
dc.subjectInnovation
dc.subjectElectricity
dc.subjectOff-Grid
dc.subjectEnvironmental Analysis
dc.subject.ddc330 - Wirtschaft
dc.subject.ddc659 - Werbung & Public Releations (PR)
dc.titleMarket Analyses for SwissKitePower
dc.type11 - Studentische Arbeit
dc.audienceSonstige
fhnw.StudentsWorkTypeSemesterarbeit
fhnw.publicationStateUnveröffentlicht
fhnw.ReviewTypeKein Peer Review
fhnw.InventedHereYes
fhnw.ConfidentLevelStaff
fhnw.leadTwingTec AG has developed a mobile renewable energy system. They now intend to market their product across selected countries. Hence, environmental analyses and interviews with venture capitalists were conducted to provide TwingTec AG with valuable information and recommendations from experts.
fhnw.initialPositionThe renewable energy sector, in particular wind energy, is on the rise and many governments across the globe are implementing policies in favour of this industry. TwingTec AG plans to enter this industry with their mobile renewable energy system (the TT50), which they plan on installing in emerging economies yet to be determined. The authors of this project work aim to support TwingTec AG by suggesting markets and consequently conducting market analyses for these selections.
fhnw.procedureA filtering system was designed to determine attractive countries. The authors and TwingTec AG then conjointly decided, supported by the ranking of the filtering system, which countries to analyse. Environmental analyses were conducted and the competitive landscape was scanned for four defined countries. Furthermore, venture capitalists were interviewed to identify the information that needs to be elaborated to attract investors.
fhnw.resultsThe results of the conducted environmental analyses fairly supports the correctness of the developed filtering grid. Some countries proved to be rather attractive in many aspects, whereas others had significant barriers. These analyses may provide guidance for future screenings and analyses of other countries. Based on the expert interviews important considerations to attract investors include amongst others financial figures, the organisational structure and potential markets. Even though TwingTec AG is in its initial planning phase, they seem to have strong opportunities to market their product in selected markets across the globe. However, given the fact that they have made a radical innovation, TwingTec AG has to intelligently create a demand in connection with both their opportunities but also threats. The recommendations for attracting investors can pave the way for a promising success in the near future and enable TwingTec AG to follow through with the market analyses completed in this project work.
fhnw.IsStudentsWorkYes


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