Strategic Analysis of the German Online Marketing Industry: Developments, Trends and Opportunities

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Datum
2013Autorin/Autor
Metadata
Zur LanganzeigeType
11 - Studentische Arbeit
Primary target group
Sonstige
Created while belonging to FHNW?
Yes
Zusammenfassung
One of the leading online marketing agencies in the United Kingdom would like to expand into the second largest market in Europe Germany. This thesis provides the most recent insights into current market trends and potential, feasability, key players, developments of key channels, etc. (Beitrag ist nur für FHNW Mitarbeitende sichtbar)