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dc.contributor.advisorDomenghino, Michael
dc.contributor.authorAddai-Brenyah, Yaw
dc.contributor.authorBirrer, Jolanda
dc.contributor.authorHe, Lili
dc.contributor.authorMereu-Noguchi, Aya
dc.contributor.otherFirma: PostAuto Schweiz AG| Kontakt: René Panholzer| PLZ/ Ort: 4002 Basel
dc.date.accessioned2015-09-02T07:31:10Z
dc.date.available2015-09-02T07:31:10Z
dc.date.issued2014
dc.identifier.urihttp://hdl.handle.net/11654/4594
dc.description.abstractProduct pricing has always been a challenge for companies operating internationally. The company is one of the international players experiencing a global competition for their complementary products. Therefore, a proper price adjustment is crucial to maximies the company's profit (Beitrag ist nur für FHNW Mitarbeitende sichtbar)
dc.language.isoen_UK
dc.accessRightsAnonymous
dc.subjectdisposable
dc.subjectplastic
dc.subjectmixer
dc.subjectprice
dc.subjectelasticity
dc.subjectanalysis
dc.subjectChina
dc.subjectJapan
dc.subjectSwitzerland
dc.subjectUSA
dc.subject.ddc330 - Wirtschaft
dc.subject.ddc659 - Werbung & Public Releations (PR)
dc.titleMarket Analysis - Disposable Plastic Mixers / Reasons for decreasing sales numbers combined with further research on inputs to improve the general business performance
dc.type11 - Studentische Arbeit
dc.audienceSonstige
fhnw.StudentsWorkTypeSemesterarbeit
fhnw.publicationStateUnveröffentlicht
fhnw.ReviewTypeKein Peer Review
fhnw.InventedHereYes
fhnw.ConfidentLevelStaff
fhnw.leadProduct pricing has always been a challenge for companies operating internationally. The company is one of the international players experiencing a global competition for their complementary products. Therefore, a proper price adjustment is crucial to maximies the company's profit
fhnw.initialPositionAlong with a continuous improvement in technologies, the company sees a great opportunity in a disposable plastic mixers industry. The company offers the mixers as complementary goods purchased form a manufacturer. However, the company has been experiencing a decline in the sales of mixers because the prices are not adapted to the market demand. Therefore, the company is interested in investigating the price elasticity of the mixers internationally and the attractiveness of the mixer market. Finally further possible inputs to improve the general business performance are also studied.
fhnw.procedureThe price elasticity analyses are based on qualitative interviews with sales managers in various countries, namely, China, Japan, Switzerland and the USA. In addition, the environmental scanning of all four countries will be conducted. Subsequently, in order to fulfil the objective "make or buy", some research will have be carried out. The inputs for improving general business performance proposed will be based on the subject literature and on qualitative interviews with some of the company's employees.
fhnw.resultsIn general, the results show that the price should be adjusted to the demand of the market in which the company operates. The sales volume can be increased in China by decreasing the price by 30%. In Japan, the company can try to include the selling of the mixers in the distributorship. Whereas in Switzerland the offering of good after-sales service could be considered this could lead to an increase in sales. For the USA, possibilities for cross-selling can be identified, such as selling machines to the mixer buyers. Above all, it is advisable that the company concentrates on its core business which is the selling metering and mixing machines, since the profit generated from selling mixers is only a tiny fraction compared to the sales of their machines. Subsequently, in order to improve the general business performance; the company may consider collaborating with its mixer and material suppliers.
fhnw.IsStudentsWorkYes


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