How can Titoni strengthen its brand awareness and image in Switzerland towards Chinese tourists and industry opinion leaders in terms of communication and distribution measures?
Typ der Arbeit
11 - Studentische Arbeit
Titoni is a traditional Swiss watch company that is strongly positioned in China. It ranks seventh in terms of imported watches calculated after value and most of its revenue is generated over there. Chinese people own a Titoni watch, know the brand, or have at least already heard of it. (Beitrag ist nur für FHNW Mitarbeitende sichtbar)