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dc.contributor.advisorSchultz, Christian
dc.contributor.advisorGürtler, Stefan
dc.contributor.authorSteiner, Manuel
dc.contributor.authorTurini, Daniele
dc.contributor.otherFirma: prechperson| Kontakt: Romeo NachName Ansprechperson| PLZ/ Ort: Biel
dc.date.accessioned2015-09-02T07:33:49Z
dc.date.available2015-09-02T07:33:49Z
dc.date.issued2012
dc.identifier.urihttp://hdl.handle.net/11654/4873
dc.identifier.urihttp://dx.doi.org/10.26041/fhnw-2684
dc.description.abstractCharisma and individual contact with customers illustrate the ÒinvisibleÓ flair of the feel-good factor of a destination. A weblog offers an authentic opportunity for a tourism-related company to foster these beneficial factors by offering a personal platform which is highly trusted by its users. (Beitrag ist nur für FHNW Mitarbeitende sichtbar)
dc.language.isoen_UK
dc.accessRightsAnonymous
dc.subjectBlogging
dc.subjectWeblog
dc.subjectTourism
dc.subjectBasel
dc.subjectEvents
dc.subjectCulture
dc.subjectArts
dc.subjectRestaurants
dc.subjectBars
dc.subjectGourmet
dc.subject.ddc658 - General Management
dc.subject.ddc659 - Werbung & Public Releations (PR)
dc.titleCorporate Blogging - A Weblog Concept for Basel Tourismus
dc.type11 - Studentische Arbeit
dc.audienceSonstige
fhnw.StudentsWorkTypeBachelor
fhnw.publicationStateUnveröffentlicht
fhnw.ReviewTypeKein Peer Review
fhnw.InventedHereYes
fhnw.ConfidentLevelStaff
fhnw.leadCharisma and individual contact with customers illustrate the ÒinvisibleÓ flair of the feel-good factor of a destination. A weblog offers an authentic opportunity for a tourism-related company to foster these beneficial factors by offering a personal platform which is highly trusted by its users.
fhnw.initialPositionDespite the integration of the idea of a corporate blog within the existing Web 2.0 Strategy of Basel Tourismus, blogging still represents an unexplored area of social media for the company. In fact, Basel Tourismus' Web 2.0 concept includes different instruments in order to improve and enhance its virtual appearance. Concretely, Facebook, Twitter and YouTube accounts are already in existence. However, blogging has not yet taken place in any form; hence, Basel Tourismus is interested to gain knowledge about the efficacy and meaning of tourism-related blogging.
fhnw.procedureWith the aid of different research methods, the project team has evaluated ideas and possibilities for Basel Tourismus concerning the implementation of a professional weblog. A profound literature review serves as theoretical guideline in the beginning of the paper whereas expert interviews and surveys provide the empirical basis for the centrepiece of this work Ð the customised weblog concept for Basel Tourismus. Moreover, web-based data concerning relevant keywords for Basel Tourismus have been analysed in order to support aspects in the context of search engine optimisation.
fhnw.resultsThe research executed illustrates that a weblog may be highly appreciated by future users, as it provides a personal opportunity to communicate between company and customers; by this means, there is a potential to enhance the relationship of trust among Basel TourismusÕ online community. Also, the focus of the weblog needs to be on worth reading contents instead of interaction, as a considerable number of respondents of the survey conducted states that they prefer reading weblog contents instead of actively participating, i.e. ÒlikingÓ, sharing or commenting. Moreover, the respondents expect information about niche areas of Basel, preferably written by local experts, in a tri-regio perspective and presented in a user-friendly kind of way. In the end, specific recommendations and beneficial procedures are given to Basel Tourismus as a piece of advice in order to initiate the set-up of a successful and professional weblog.
fhnw.IsStudentsWorkYes


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