Marketing Concept for a new product line Kamedis

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Datum
2012Metadata
Zur LanganzeigeType
11 - Studentische Arbeit
Primary target group
Sonstige
Created while belonging to FHNW?
Yes
Zusammenfassung
When a company wants to expand its product portfolio who is more important-the end customers or its distribution partners? The first choice to distribute Kamedis product line through the current distribution channels of Complemedis AG seemed obvious. (Beitrag ist nur für FHNW Mitarbeitende sichtbar)