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Changing Attitudes of Retailers Towards Cross-channel Commerce and its Success Factors: a Longitudinal Study
(IADIS Press, 2017)
Proceedings of the 15th International Conference on e-Society, Budapest, Hungary, 10 – 12 April, 2017
Cross-channel commerce concepts are increasingly being implemented and are almost universally accepted as a panacea for many current retail problems. In practice, however, these concepts are extremely complex and the ...
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