Suche
Anzeige der Einträge 1-3 von 3
Personalization Beyond Recommender Systems
(Springer, 2006)
IFIP International Federation for Information Processing
Personalization is an interdisciplinary topic that has been discussed in the literature of marketing and information systems as well as in other research areas. In this paper we present findings from a longitudinal research ...
04B - Beitrag Konferenzschrift
The Personalization Map, An Application-Oriented Overview of Personalization Functions
(GITO, 2006-06-22)
Customer Interaction and Customer Integration
Personalization is an interdisciplinary topic that has been discussed in the literature of marketing and information systems as well as in other research areas. In this paper we present findings from a longitudinal research ...
04 - Beitrag Sammelband oder Konferenzschrift
Legal Requirements for the Personalization of Commercial Internet Applications in Europe
(Taylor & Francis, 2006)
Journal of Organizational Computing and Electronic Commerce
Most e-commerce applications require the collection and storing of information about customers. As a consequence, the performed transactions involve legal issues. For three years, the authors have been involved in a project ...
01A - Beitrag in wissenschaftlicher Zeitschrift