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Extending ERP Systems in SMEs into Personalized E-Commerce Applications
(University of Bremen, Germany, 2003)
Proceedings of the Tenth Research Symposium on Emerging Electronic Markets
Personalization of E-Commerce applications is an issue that is gaining increasing importance with the advancing maturity of such systems. There is already E-Commerce software on the market offering integrated E-Shop and ...
04B - Beitrag Konferenzschrift