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Personalization Beyond Recommender Systems
(Springer, 2006)
IFIP International Federation for Information Processing
Personalization is an interdisciplinary topic that has been discussed in the literature of marketing and information systems as well as in other research areas. In this paper we present findings from a longitudinal research ...
04B - Beitrag Konferenzschrift
Handbuch zur Personalisierung von E-Commerce-Applikationen
(Fachhochschule beider Basel (FHBB), Institut für angewandte Betriebsökonomie (IAB), 2002)
Im Rahmen eines von soft[net] geförderten Projekts entwickelt das Kompetenzzentrum E-Business am Institut für angewandte Betriebsökonomie (IAB) der Fachhochschule beider Basel (FHBB) Grundlagen für Personalisierungstools ...
05 - Forschungs- oder Arbeitsbericht
Personalisierung von E-Commerce-Applikationen in KMU: Schlussfolgerungen aus einer empirischen Untersuchung
(Physica, 2002-09-01)
E-Commerce: Netze.Märkte.Technologien
Personalisierung von E-Commerce-Applikationen ist ein Thema, das mit fortschreitender Reife der Systeme zunehmende Bedeutung erlangt. Es gibt heute bereits integrierte E-Commerce-Software, die E-Shop und Personalisierung ...
04 - Beitrag Sammelband oder Konferenzschrift
Legal Issues of Personalized E-Commerce Applications
(2004)
Proceedings of the European Conference on Information Systems (ECIS 2004)
Using electronic media for interaction with customers enables enterprises to integrate customer activity and knowledge about customers resulting in a high-quality relationship thus turning buying processes more efficient. ...
04B - Beitrag Konferenzschrift
The Personalization Map, An Application-Oriented Overview of Personalization Functions
(GITO, 2006-06-22)
Customer Interaction and Customer Integration
Personalization is an interdisciplinary topic that has been discussed in the literature of marketing and information systems as well as in other research areas. In this paper we present findings from a longitudinal research ...
04 - Beitrag Sammelband oder Konferenzschrift
Extending ERP Systems in SMEs into Personalized E-Commerce Applications
(University of Bremen, Germany, 2003)
Proceedings of the Tenth Research Symposium on Emerging Electronic Markets
Personalization of E-Commerce applications is an issue that is gaining increasing importance with the advancing maturity of such systems. There is already E-Commerce software on the market offering integrated E-Shop and ...
04B - Beitrag Konferenzschrift
Legal Requirements for the Personalization of Commercial Internet Applications in Europe
(Taylor & Francis, 2006)
Journal of Organizational Computing and Electronic Commerce
Most e-commerce applications require the collection and storing of information about customers. As a consequence, the performed transactions involve legal issues. For three years, the authors have been involved in a project ...
01A - Beitrag in wissenschaftlicher Zeitschrift