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The Effect of Virtual Relationships on E-Shops, A Case-Study-based Approach
(2004)
Proceedings of the Eleventh Research Symposium on Emerging Electronic Markets
The paper presents and applies the methodology and techniques of cross case analysis (CCA). The authors identify patterns of success in the field of e-shops and virtual relationships. The findings are based on six selected ...
04B - Beitrag Konferenzschrift
Personalization Beyond Recommender Systems
(Springer, 2006)
IFIP International Federation for Information Processing
Personalization is an interdisciplinary topic that has been discussed in the literature of marketing and information systems as well as in other research areas. In this paper we present findings from a longitudinal research ...
04B - Beitrag Konferenzschrift
Classification of Personalization Functions for E-Commerce Applications
(2006)
CollECTeR 2006 Workshop Conference Proceedings
Personalization is an interdisciplinary topic that has been discussed in the literature of marketing and information systems as well as in other research areas. In this paper we present findings from a longitudinal research ...
04B - Beitrag Konferenzschrift
Customer Profiles, Personalization and Privacy.
(2005)
Proceedings of CollECTeR Europe 2005
"CRM has become a buzzword in almost every company and organization during the last few years. The approach of a customer-centred view is neither new nor supremely innovative. What is it that makes managers and scientists ...
04B - Beitrag Konferenzschrift
Personalisierungsfunktionen im E-Commerce: Eine Systematisierung mit Beispielen
(Fachhochschule Nordwestschweiz FHNW, Hochschule für Wirtschaft, Institut für Wirtschaftsinformatik, 2008)
Dieser Arbeitsbericht strukturiert und beschreibt eine Vielzahl an Personalisierungsfunktionen, wie sie insbesondere in B2B- und B2C-Onlineshops zum Einsatz kommen können. Die Funktionen wurden im Rahmen der PersECA-Projekte ...
05 - Forschungs- oder Arbeitsbericht