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dc.contributor.authorSchubert, Petra
dc.date.accessioned2015-10-05T15:40:12Z
dc.date.available2015-10-05T15:40:12Z
dc.date.issued2000
dc.identifier.urihttp://hdl.handle.net/11654/8655
dc.identifier.urihttp://dx.doi.org/10.26041/fhnw-2853
dc.description.abstractFirms competing in the arena of Electronic Commerce (E-Commerce) strive to understand the new business potentials which the Internet offers. This paper considers Virtual Communities of Transaction as an important arena to realize these potentials. Since they can grow trust, cultivate a collective awareness, and stress community knowledge, they can be a valuable component of E-Commerce Sites. We focus on electronic product catalogs (EPCs) as a popular example of a component in the E-Commerce setting and propose an architecture for an "enhanced EPC" ? the Participatory Product Catalog (PEP). The PEP brings the notion of Virtual Communities to E-Commerce by combining aspects of product information and community building for business use. PEPs offer (1) the social building of trust, (2) the ability to foster the growth of valuable community knowledge and (3) the effective use of personalization strategies.
dc.language.isoen_UK
dc.relation.ispartofProceedings of the 33th HICSS Conference
dc.accessRightsAnonymous
dc.subjectE-Commerce
dc.subjectProduktkatalog
dc.subject.ddc330 - Wirtschaft
dc.subject.ddc005 - Computer Programmierung, Programme und Daten
dc.titleThe Pivotal Role of Community Building in Electronic Commerce
dc.type04B - Beitrag Konferenzschrift
dc.spatialHawaii
dc.event31st HICSS Conference
dc.audienceSonstige
fhnw.publicationStateVeröffentlicht
fhnw.ReviewTypeKein Peer Review
fhnw.InventedHereunbekannt


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