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dc.contributor.authorSchubert, Petra
dc.date.accessioned2015-10-05T15:40:12Z
dc.date.available2015-10-05T15:40:12Z
dc.date.issued2000-01-01T00:00:00Z
dc.identifier.urihttp://hdl.handle.net/11654/8655
dc.identifier.urihttp://dx.doi.org/10.26041/fhnw-2853
dc.description.abstractFirms competing in the arena of Electronic Commerce (E-Commerce) strive to understand the new business potentials which the Internet offers. This paper considers Virtual Communities of Transaction as an important arena to realize these potentials. Since they can grow trust, cultivate a collective awareness, and stress community knowledge, they can be a valuable component of E-Commerce Sites. We focus on electronic product catalogs (EPCs) as a popular example of a component in the E-Commerce setting and propose an architecture for an "enhanced EPC" ? the Participatory Product Catalog (PEP). The PEP brings the notion of Virtual Communities to E-Commerce by combining aspects of product information and community building for business use. PEPs offer (1) the social building of trust, (2) the ability to foster the growth of valuable community knowledge and (3) the effective use of personalization strategies.
dc.language.isoen_UK
dc.accessRightsAnonymous
dc.subjectE-Commerce
dc.subjectProduktkatalog
dc.subject.ddc330 - Wirtschaft
dc.subject.ddc005 - Computer Programmierung, Programme und Daten
dc.titleThe Pivotal Role of Community Building in Electronic Commerce.
dc.type04 - Beitrag Sammelband oder Konferenzschrift
dc.subtitleProceedings of the 33th HICSS Conference, Hawaii
dc.volume2000
dc.spatialHawaii
dc.eventProceedings of the 33th HICSS Conference, Hawaii
dc.audienceSonstige
fhnw.publicationStateVeröffentlicht
fhnw.ReviewTypeKein Peer Review
fhnw.InventedHereunbekannt
fhnw.pagination


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