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dc.contributor.authorKoch, Michael
dc.contributor.authorMöslein, Kathrin
dc.contributor.authorSchubert, Petra
dc.date.accessioned2015-10-05T15:40:16Z
dc.date.available2015-10-05T15:40:16Z
dc.date.issued2002-01-01T00:00:00Z
dc.identifier.urihttp://hdl.handle.net/11654/8684
dc.identifier.urihttp://dx.doi.org/10.26041/fhnw-2861
dc.description.abstractThe use of electronic media for economic transactions adds a new potential to the vendor-buyer relationship. It gives the customer a voice, an input channel from which he or she can participate in a number of activities such as product development, feedback, support for other customers, recommendations etc. This can be in the form of active participation or simply a sharing of preferences. The structuring and organization of this participation may empower the customer and may result in new kinds of dynamics in customer collaboration.
dc.language.isoen_UK
dc.accessRightsAnonymous
dc.subjectVirtual Communities
dc.subject.ddc330 - Wirtschaft
dc.subject.ddc005 - Computer Programmierung, Programme und Daten
dc.titleCommunities and Personalization for Individual Products.
dc.type04 - Beitrag Sammelband oder Konferenzschrift
dc.subtitleProceedings of British Academy of Management Annual Conference, London, UK
dc.volume2002
dc.spatialLondon
dc.eventProceedings of British Academy of Management Annual Conference, London, UK
dc.audienceSonstige
fhnw.publicationStateVeröffentlicht
fhnw.ReviewTypeKein Peer Review
fhnw.InventedHereunbekannt
fhnw.pagination


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