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dc.contributor.authorKoch, Michael
dc.contributor.authorMöslein, Kathrin
dc.contributor.authorSchubert, Petra
dc.date.accessioned2015-10-05T15:40:16Z
dc.date.available2015-10-05T15:40:16Z
dc.date.issued2002
dc.identifier.urihttp://hdl.handle.net/11654/8684
dc.identifier.urihttp://dx.doi.org/10.26041/fhnw-2861
dc.description.abstractThe use of electronic media for economic transactions adds a new potential to the vendor-buyer relationship. It gives the customer a voice, an input channel from which he or she can participate in a number of activities such as product development, feedback, support for other customers, recommendations etc. This can be in the form of active participation or simply a sharing of preferences. The structuring and organization of this participation may empower the customer and may result in new kinds of dynamics in customer collaboration.
dc.language.isoen_UK
dc.relation.ispartofProceedings of British Academy of Management Annual Conference
dc.accessRightsAnonymous
dc.subjectVirtual Communities
dc.subject.ddc330 - Wirtschaft
dc.subject.ddc005 - Computer Programmierung, Programme und Daten
dc.titleCommunities and Personalization for Individual Products
dc.type04B - Beitrag Konferenzschrift
dc.spatialLondon
dc.eventBritish Academy of Management Annual Conference
dc.audienceSonstige
fhnw.publicationStateVeröffentlicht
fhnw.ReviewTypeKein Peer Review
fhnw.InventedHereunbekannt


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