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dc.contributor.authorSchubert, Petra
dc.contributor.authorKoch, Michael
dc.date.accessioned2015-10-05T15:40:50Z
dc.date.available2015-10-05T15:40:50Z
dc.date.issued2002
dc.identifier.urihttp://hdl.handle.net/11654/8907
dc.identifier.urihttp://dx.doi.org/10.26041/fhnw-2963
dc.description.abstractUsing electronic media for interaction with customers enables enterprises to integrate customer activity and knowledge about customers resulting in a high-quality relationship thus turning buying processes more efficient. In this paper we review the basics of personalization - how it works, where it can be used (the applications) and what makes it work (the enablers). Our discussion is structured around the four steps of the customer profile life cycle: modelling customer profiles, data input, data processing, and information output.
dc.language.isoen_UK
dc.relation.ispartofProceedings of the Eighth Americas Conference on Information Systems (AMCIS)
dc.accessRightsAnonymous
dc.subjectVirtual Communities
dc.subject.ddc330 - Wirtschaft
dc.subject.ddc005 - Computer Programmierung, Programme und Daten
dc.titleThe Power of Personalization: Customer Collaboration and Virtual Communities
dc.type04B - Beitrag Konferenzschrift
dc.eventEighth Americas Conference on Information Systems (AMCIS)
dc.audienceSonstige
fhnw.publicationStateVeröffentlicht
fhnw.ReviewTypeKein Peer Review
fhnw.InventedHereunbekannt


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