Zur Kurzanzeige

dc.contributor.authorPiller, Frank
dc.contributor.authorKoch, Michael
dc.contributor.authorMöslein, Kathrin
dc.contributor.authorSchubert, Petra
dc.date.accessioned2015-10-05T15:40:53Z
dc.date.available2015-10-05T15:40:53Z
dc.date.issued2003-01-01T00:00:00Z
dc.identifier.urihttp://hdl.handle.net/11654/8932
dc.identifier.urihttp://dx.doi.org/10.26041/fhnw-2976
dc.description.abstractThe idea of integrating users into the design and production process is a promising strategy for companies being forced to react to the growing individualization of demand. While there is a huge amount of managerial literature on manufacturing and information systems for mass customization, research on the role of the customer within the co-design process is rare. However, customers face new uncertainties and risks when purchasing a customized good. We discuss these risks and provide a new approach to address these problems based on personalization and collaboration. We will analyze how personalization of the co-design process and collaboration of users within communities can render (mass) customization more efficient. Our objective is to set a research agenda in the field of user interaction with toolkits for customer co-design.
dc.language.isoen_UK
dc.accessRightsAnonymous
dc.subjectVirtual Communities
dc.subjectCRM
dc.subject.ddc330 - Wirtschaft
dc.subject.ddc005 - Computer Programmierung, Programme und Daten
dc.titleManaging High Variety: How to Overcome the Mass Confusion Phenomenon of Customer Co-Design.
dc.type04 - Beitrag Sammelband oder Konferenzschrift
dc.subtitleProceedings of the 3rd Annual Conference on "Managing through variety: The European style?", European Academy of Management
dc.volume2003
dc.eventProceedings of the 3rd Annual Conference on "Managing through variety: The European style?", European Academy of Management
dc.audienceSonstige
fhnw.publicationStateVeröffentlicht
fhnw.ReviewTypeKein Peer Review
fhnw.InventedHereunbekannt
fhnw.pagination


Dateien zu dieser Ressource

Thumbnail

Der Eintrag erscheint in:

Zur Kurzanzeige