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dc.contributor.authorSchubert, Petra
dc.contributor.authorKummer, Mathias
dc.contributor.authorLeimstoll, Uwe
dc.date.accessioned2015-10-05T15:41:01Z
dc.date.available2015-10-05T15:41:01Z
dc.date.issued2006-01-01T00:00:00Z
dc.identifier.urihttp://hdl.handle.net/11654/8985
dc.identifier.urihttp://dx.doi.org/10.26041/fhnw-2997
dc.description.abstractMost e-commerce applications require the collection and storing of information about customers. As a consequence, the performed transactions involve legal issues. For three years, the authors have been involved in a project that studies the potentials of personalization of e-commerce systems from the particular angle of SMEs. The paper picks up a couple of scenarios that many e-commerce vendors face when implementing personalization on their Web sites. The specific focus of the discussion is the legal use of costumer profiles for e-commerce applications. Since most legal issues are difficult to understand for non-lawyers the paper makes use of a case study, which shows explicitly what e-commerce vendors need to keep in mind when implementing personalization on their Web sites.
dc.language.isoen_UK
dc.accessRightsAnonymous
dc.subjectPersonalisierung
dc.subject.ddc330 - Wirtschaft
dc.subject.ddc005 - Computer Programmierung, Programme und Daten
dc.titleLegal Requirements for the Personalization of Commercial Internet Applications in Europe.
dc.type01 - Zeitschriftenartikel, Journalartikel oder Magazin
dc.subtitleJournal of Organizational Computing and Electronic Commerce (JOCEC)
dc.volume2006
dc.audienceSonstige
fhnw.publicationStateVeröffentlicht
fhnw.ReviewTypeKein Peer Review
fhnw.InventedHereunbekannt
fhnw.pagination201-221


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