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dc.contributor.authorSchubert, Petra
dc.contributor.authorLeimstoll, Uwe
dc.contributor.authorRisch, Daniel
dc.date.accessioned2015-10-05T15:41:21Z
dc.date.available2015-10-05T15:41:21Z
dc.date.issued2006
dc.identifier.isbn0-387-39226-2
dc.identifier.urihttp://hdl.handle.net/11654/9140
dc.identifier.urihttp://dx.doi.org/10.26041/fhnw-3074
dc.description.abstractPersonalization is an interdisciplinary topic that has been discussed in the literature of marketing and information systems as well as in other research areas. In this paper we present findings from a longitudinal research project on personalization of e-commerce systems. The findings were taken from interviews and software development projects with company partners (action research). The main contribution described in this paper is the Personalization Map. The map provides an extensive overview on personalization functions that can be used to individualize and improve human-computer-interaction both in B2C and B2B e-commerce environments. In a first step, the functions are classified according to their order of appearance in the buying process. In a second step they are grouped into subcategories. There is no single strategy for selecting successful personalization functions as the suitability varies depending on the industry and the goods sold.
dc.language.isoen_UK
dc.publisherSpringer
dc.relation.ispartofIFIP International Federation for Information Processing
dc.relation.ispartofseriesProject E-Society: Building Bricks
dc.accessRightsAnonymous
dc.subjectCRM
dc.subjectCustomer Profiles
dc.subjectCustomer Relationship Management
dc.subjectE-Commerce
dc.subjectE-Shop
dc.subjectEC-Applikationen
dc.subjectPersonalisierung
dc.subject.ddc330 - Wirtschaft
dc.subject.ddc005 - Computer Programmierung, Programme und Daten
dc.titlePersonalization Beyond Recommender Systems
dc.type04B - Beitrag Konferenzschrift
dc.spatialBoston
dc.audienceSonstige
fhnw.publicationStateVeröffentlicht
fhnw.ReviewTypeKein Peer Review
fhnw.InventedHereunbekannt
fhnw.pagination126-139


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