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dc.contributor.authorSchubert, Petra
dc.contributor.authorKummer, Mathias
dc.contributor.authorLeimstoll, Uwe
dc.date.accessioned2015-10-05T15:41:26Z
dc.date.available2015-10-05T15:41:26Z
dc.date.issued2004-01-01T00:00:00Z
dc.identifier.urihttp://hdl.handle.net/11654/9177
dc.description.abstractUsing electronic media for interaction with customers enables enterprises to integrate customer activity and knowledge about customers resulting in a high-quality relationship thus turning buying processes more efficient. In this paper we review the basics of personalization - how it works, where it can be used (the applications) and what makes it work (the enablers). Our discussion is structured around the four steps of the customer profile life cycle: modelling customer profiles, data input, data processing, and information output.
dc.language.isoen_UK
dc.accessRightsAnonymous
dc.subjectPersonalisierung
dc.subject.ddc330 - Wirtschaft
dc.subject.ddc005 - Computer Programmierung, Programme und Daten
dc.titleLegal Issues of Personalized E-Commerce Applications.
dc.type04 - Beitrag Sammelband oder Konferenzschrift
dc.subtitleProceedings of the European Conference on Information Systems (ECIS 2004)
dc.volume2004
dc.eventProceedings of the European Conference on Information Systems (ECIS 2004)
dc.audienceSonstige
fhnw.publicationStateVeröffentlicht
fhnw.ReviewTypeKein Peer Review
fhnw.InventedHereunbekannt
fhnw.pagination


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