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dc.contributor.authorSchubert, Petra
dc.contributor.authorSelz, Dorian
dc.date.accessioned2015-10-05T15:41:37Z
dc.date.available2015-10-05T15:41:37Z
dc.date.issued1999
dc.identifier.urihttp://hdl.handle.net/11654/9269
dc.identifier.urihttp://dx.doi.org/10.26041/fhnw-3135
dc.description.abstractSuccessfully conducting business on the Internet calls for new marketing paradigms that meet the requirements of the unique combination of its inherent characteristics: electronic markets, technological platform, and marketing issues. In this context, electronic markets are the framework in which market transactions are performed on the Internet. Underlying Internet technology forces marketing activities to be different from the ones applied to traditional sales channels and performance marketing is the essential ingredient for creating the best offering for the customer. The Web Assessment model unites these constituting characteristics into one approach for the evaluation of commercial Web sites. The Web Assessment methodology has been developed over the last one and a half years and the initial ideas have already been presented at conferences on information systems ([20], [21]).
dc.language.isoen_UK
dc.relation.ispartofProceedings of the 32nd HICSS Conference
dc.accessRightsAnonymous
dc.subjectWeb Assessment
dc.subjectInternet
dc.subject.ddc330 - Wirtschaft
dc.subject.ddc005 - Computer Programmierung, Programme und Daten
dc.titleWeb Assessment - Measuring the Effectiveness of Electronic Commerce Sites Going Beyond Traditional Marketing Paradigms
dc.type04B - Beitrag Konferenzschrift
dc.spatialHawaii
dc.event31st HICSS Conference
dc.audienceSonstige
fhnw.publicationStateVeröffentlicht
fhnw.ReviewTypeKein Peer Review
fhnw.InventedHereunbekannt


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