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dc.contributor.authorSchubert, Petra
dc.date.accessioned2015-10-05T15:42:07Z
dc.date.available2015-10-05T15:42:07Z
dc.date.issued2003-01-01T00:00:00Z
dc.identifier.urihttp://hdl.handle.net/11654/9508
dc.identifier.urihttp://dx.doi.org/10.26041/fhnw-3230
dc.description.abstractPersonalization of E-Commerce applications is an issue that is gaining increasing importance with the advanc-ing maturity of such systems. There is already E-Commerce software on the market offering integrated E-Shop and personalization functions. However, the available software is too time-consuming and expensive for SMEs. With this in mind we saw a need to investigate the potential for personalization from the particular angle of SMEs. This paper presents the results of a research project about personalization of E-Commerce applications run by SMEs. The project started with an empirical study about the current state of personalization in E-Commerce applications run by SMEs. The findings encouraged us to start the development of a project method for the development of standard personalization components in ERP systems. The method builds on a personal-ization framework which forms the basis for the requirement analysis and the consecutive extension of ERP II systems.
dc.language.isoen_UK
dc.accessRightsAnonymous
dc.subjectVirtual Communities
dc.subjectE-Business
dc.subject.ddc330 - Wirtschaft
dc.subject.ddc005 - Computer Programmierung, Programme und Daten
dc.titlePersonalizing E-Commerce Applications in SMEs.
dc.type04 - Beitrag Sammelband oder Konferenzschrift
dc.subtitleProceedings of the Ninth Americas Conference on Information Systems (AMCIS)
dc.volume2003
dc.eventProceedings of the Ninth Americas Conference on Information Systems (AMCIS)
dc.audienceSonstige
fhnw.publicationStateVeröffentlicht
fhnw.ReviewTypeKein Peer Review
fhnw.InventedHereunbekannt
fhnw.pagination737-750


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