Burgdorfer, JasminAsani, Gresa2023-12-222023-12-222019https://irf.fhnw.ch/handle/11654/40632Technology improvements and favourable trade agreements between countries provide significant internationalisation drivers for many companies. This not only includes the big players but also the small, medium-sized companies (SMEs). Swiss SMEs are now looking beyond their borders at larger emerging markets, like India, because of high growth rates, lower costs and emerging opportunities. Market expansion can result in creating a competitive edge across borders and establishing a brand recognition around the world. Hence, the authors analysed the following issues: the market, competitors, and partners. Specifically, the thesis set a foundation for making a recommendation of whether the client should enter into the Indian market.de330 - Wirtschaft11 - Studentische Arbeit