Tormene, Davide2023-12-222023-12-222019https://irf.fhnw.ch/handle/11654/40576Sales of products through physical points of sale are increasingly declining, while sales through digital channels showcase a steady increase for both the market and the client company. Ribag is negatively affected by this trend. To close the gap between offline and online, the client committioned a research on the market for AR software which, in combination with the existing e-business solution, have the potential of supporting the pre-purchase process and drive sales.en330 - Wirtschaft11 - Studentische Arbeit