Kistler, Joel2023-12-222023-12-222019https://irf.fhnw.ch/handle/11654/40646The client approached the international project team FOCUS INDIA, with the wish for two bachelor thesis focusing on the Indian market. The starting point for this research was a product line and the question of whether to enter or not enter the Indian market. Together with the client it was agreed that a market assessment, competitor assessment, and customer assessment will be conducted during this research paper.en330 - Wirtschaft11 - Studentische Arbeit