Bieri, MichelJoos, BenjaminLeanza, NoeliaSahli, PascalStuder, Cyrill2023-12-222023-12-222019https://irf.fhnw.ch/handle/11654/40317No in-depth market analysis studies have yet been carried out in the area of bakery products in Switzerland. The study we conducted focuses on the market segment of food services, more specifically on bakery products in the Swiss hotel industry. The aim was to evaluate the market potential in the whole industry and to divide it into several sub-segments.en330 - Wirtschaft11 - Studentische Arbeit