What will happen to offline shopping? The effects of controlled external triggers on the decision-making process of consumers and purchase behavior of fast-moving consumer goods

Lim, Leng Khim (Lynn)Burckel, Lucas2024-04-302024-04-302021https://irf.fhnw.ch/handle/11654/43120en330 - WirtschaftWhat will happen to offline shopping? The effects of controlled external triggers on the decision-making process of consumers and purchase behavior of fast-moving consumer goods06 - Präsentation