Segmentation of clients to identify increased buying interest of security solutions in the pension area using data analysis

Marino, LisaStucki, Nathalie2023-12-222023-12-222020https://irf.fhnw.ch/handle/11654/39644The objective of the paper is to analyze the data of existing customers, who bought security solutions in the pension area, to find similarities and purchasing behaviors. The further goal is to provide a decision tree that will tell the customer consultants which clients to target and which product to offer.en330 - WirtschaftSegmentation of clients to identify increased buying interest of security solutions in the pension area using data analysis11 - Studentische Arbeit