Dittrich, Andreas2024-12-032024-12-032024https://irf.fhnw.ch/handle/11654/49265The digital age requires a new type of business model for many companies – the digital ecosystem. Big tech companies such as Amazon, Apple, Google, Microsoft and Alibaba have become very successful with digital ecosystems. Digitization not only offers the opportunity to gain insights from (customer) data in order to identify trends and develop innovative products and services. Digitalization also offers companies the opportunity to provide their customers with unprecedented product and service combinations through collaborative partnerships with a wide range of different actors. However, the topic of digital ecosystems is also complicated and often leads to misunderstandings, not least because of the lack of uniform definitions in science and practice and the fact that everyone has a slightly different understanding of it.en330 - Wirtschaft11 - Studentische Arbeit