Borelli, RamonGehrig, Raphael2023-12-222023-12-222019https://irf.fhnw.ch/handle/11654/40717However, there has been little research on developing such a methodology and it requires precise tailoring to the current procedures of the company and to the software's characteristics. The aim is not only to discover added value during the sales process, but more so co-creating it with the potential customer and then reflecting on it in a comparison after the implementation of the software. This would give the company a competitive advantage in their sales process and open-up various opportunities for follow-up business.en330 - Wirtschaft11 - Studentische Arbeit