Kalotay, BotondFrigg, Daniel2023-12-222023-12-222020https://irf.fhnw.ch/handle/11654/39610Before introducing a new product or service, it is imperative to know the market one is entering. This is especially true for the highly regulated and diverse MedTech market. Now, that the Swiss m4m Center has set up its facility and infrastructure and is looking to introduce their services into the market, the project team was tasked to perform market segmentation and to pre-pare a positioning strategy for one target segment.en330 - Wirtschaft11 - Studentische Arbeit