Allenspach, NoraSchärer, MelodyGisler, SabrinaBlecha, Jean-FrancoisRiner, DennisVo, Trang2024-12-032024-12-032024https://irf.fhnw.ch/handle/11654/48775The firm’s 3-year expansion strategy aims to introduce the Bristle Blaster® to the Swiss market, targeting the automotive and general services industries. As a newly established entity, Monti PWA is still in the early stages of understanding the Swiss market, resulting in limited market knowledge and presence. The diversity of Switzerland presents key challenges in effectively increasing market share, also due to already established competitors in those sectors.en330 - Wirtschaft11 - Studentische Arbeit