Kälin, Fabienne2023-12-222023-12-222019https://irf.fhnw.ch/handle/11654/40739Communicating efficiently and effectively has become more challenging for organizations. The consulted organization hardly operates digitally on online media platforms and is not actively maintaining any social media channel. Furthermore, the organization has not a state-of-the-art web presence. Generally, the organization does not digitally communicate with relevant stakeholder groups. Hence, the organization can realize a low brand awareness and engagement.en330 - Wirtschaft11 - Studentische Arbeit